Snapchat wants to recognise everyday objects and serve you related ads

Someday a picture of a cup of coffee on your phone could earn you a redeemable coupon

The patent application details how a person taking a photo of The Empire State building could be served a fun filter of King Kong that they could apply to their snap. Photo: United States Patent and Trademark Office

Snapchat appears to be working on a new ad product that would use image recognition to pick out real-world objects in user's snaps in order to serve them related filters, ads, and coupons.

A patent published by the United States Patent and Trademark office on Thursday and first filed in January 2015 (you can read it in full below) details how the system would work.

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