Tencent and NetEase absent from 67 new video game approvals in China, as ByteDance and Bilibili emerge as big winners

  • China’s two largest gaming companies have not been granted licences for new video game titles in a year, even as approvals resume one-month cadence
  • TikTok owner ByteDance, which has been retreating in gaming in recent months, and video streaming platform Bilibili received approval for new titles

People play computer games at an internet cafe in Beijing on September 10, 2021. In the third batch of new game approvals since the end of an eight-month licensing freeze, industry giants Tencent and NetEase were once again omitted while rivals ByteDance and Bilibili made the cut. Photo: AFP

China’s publication regulator granted licences to 67 video games on Tuesday in its third and biggest approval of new titles for smartphones, personal computers and consoles in mainland China since the end of an eight-month hiatus.

Tencent Holdings and NetEase, the two technology giants that dominate China’s US$49 billion video gaming market, were once again excluded from the list, continuing a year-long drought, according to the list released on Tuesday by the National Press and Publication Administration (NPPA), China’s top watchdog for video games and other online media.
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