Slowing sales have hit mainland developers' funding and forced many to reassess their construction strategies. Photo: K.Y. Cheng

Sun Hongbin will now lead the combined efforts of Sunac and Greentown to survive and thrive in the luxury home segment. Photo: Jonathan Wong

Bricks and Mortar by Langi Chiang

Developers in tough luxury segment switching to mass residential

In a battle for survival, many luxury home builders are concentrating on affordable flats

Published: 11:45am, 9 Jun, 2014

Updated: 11:58pm, 9 Jun, 2014

Slowing sales have hit mainland developers' funding and forced many to reassess their construction strategies. Photo: K.Y. Cheng

Sun Hongbin will now lead the combined efforts of Sunac and Greentown to survive and thrive in the luxury home segment. Photo: Jonathan Wong

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