Slowing sales have hit mainland developers' funding and forced many to reassess their construction strategies. Photo: K.Y. Cheng
Slowing sales have hit mainland developers' funding and forced many to reassess their construction strategies. Photo: K.Y. Cheng
Sun Hongbin will now lead the combined efforts of Sunac and Greentown to survive and thrive in the luxury home segment. Photo: Jonathan Wong
Sun Hongbin will now lead the combined efforts of Sunac and Greentown to survive and thrive in the luxury home segment. Photo: Jonathan Wong
Langi Chiang
Opinion

Opinion

Bricks and Mortar by Langi Chiang

Developers in tough luxury segment switching to mass residential

In a battle for survival, many luxury home builders are concentrating on affordable flats

Langi Chiang
Langi Chiang

Updated: 11:58pm, 9 Jun, 2014

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Slowing sales have hit mainland developers' funding and forced many to reassess their construction strategies. Photo: K.Y. Cheng
Slowing sales have hit mainland developers' funding and forced many to reassess their construction strategies. Photo: K.Y. Cheng
Sun Hongbin will now lead the combined efforts of Sunac and Greentown to survive and thrive in the luxury home segment. Photo: Jonathan Wong
Sun Hongbin will now lead the combined efforts of Sunac and Greentown to survive and thrive in the luxury home segment. Photo: Jonathan Wong
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