Home prices in 68 of the 70 major mainland cities fell last month, forcing developers to tap new sales techniques. Photo: Bloomberg

Online strategies loom as game changer in China home market

Developers like Vanke start to explore the brave new world of e-commerce as market slowdown on mainland forces a rethink of the basic sales model

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Home prices in 68 of the 70 major mainland cities fell last month, forcing developers to tap new sales techniques. Photo: Bloomberg
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