Vanke lures buyers with free accommodation for a year in some of its new projects. Photo: ImaginechinaVanke lures buyers with free accommodation for a year in some of its new projects. Photo: Imaginechina
Vanke lures buyers with free accommodation for a year in some of its new projects. Photo: Imaginechina

Chinese developers lure homebuyers with gimmicks

New strategy makes buyers feel like winners without eroding mainland players' profit margins

Vanke lures buyers with free accommodation for a year in some of its new projects. Photo: ImaginechinaVanke lures buyers with free accommodation for a year in some of its new projects. Photo: Imaginechina
Vanke lures buyers with free accommodation for a year in some of its new projects. Photo: Imaginechina
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