Gong Yitao set up AllDragon International to support shopping centre owners who want to attract customers online but have them consume services offline. Photo: Bruce Yan

China's malls take advantage of online-to-offline e-commerce

China is playing a leading role in online-to-offline strategy development

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Gong Yitao set up AllDragon International to support shopping centre owners who want to attract customers online but have them consume services offline. Photo: Bruce Yan
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