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PropertyHong Kong & China

NewJoy City Property eyes expansion in China's top-tier cities

Mainland developer continues to dispose of non-core assets to increase return

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Zhou Zheng says Joy City wants to deliver on its promise of opening one or two big mixed-use projects each year. Photo: Simon Song
Langi Chiang

Joy City Property, the Hong Kong-listed property arm of Cofco, mainland China's biggest food supplier, is looking for opportunities to expand into more top-tier cities while disposing of non-core assets to increase return.

Chairman Zhou Zheng told the South China Morning Post on Tuesday that his team was scouring a few second-tier cities including Wuhan and Xian, with clearer plans in Shenzhen and Nanjing.

"We want to deliver on our promise of opening one or two big mixed-use projects each year," he said after a shareholder meeting in Hong Kong to approve its 43.76 million yuan purchase of a site in Hangzhou.

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That will be its eighth Joy City-branded project, which mainly consists of a shopping mall, office complexes and residential buildings. More than 60 per cent of the mixed-use projects are for sale to bring quick cash flow, with the company holding the shopping malls to generate steady rental income.

Joy City bought assets worth HK$12.5 billion from its parent last year, including six shopping malls targeting mainland China's rising number of middle-class families. It will open a seventh in Chengdu later this year. The mall in Hangzhou is scheduled to open in 2017.

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The company is also open to acquisition opportunities in undeveloped sites and existing shopping malls.

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