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PropertyHong Kong & China

NewHong Kong's Golden Emperor opens first retail shop focusing on Thai property

Higher rental yields spark growing interest in buying overseas properties among Hongkongers

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Despite higher net yields in Bangkok, the market is not liquid but does offer value to long-term investors, agents say. Photo:
Peggy Sito

An increase in interest among Hongkongers in buying overseas properties has prompted an agent primarily focused on Thai properties to open a branch in the city.

"We used to sell properties via exhibitions, but we noticed that the buying interest in overseas properties from the public was on the rise," said Terence Chan Cheuk-ming, a partner at Golden Emperor. "These people do not prefer to go to property exhibitions, they enjoy visiting street shops and talking to agents, so we decided to open our first retail outlet."

The company was formed last year by Chan, who had been helping friends and investors to invest in overseas properties for five to six years, and Kingston Li, a former executive director at Morgan Stanley Hong Kong.

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The new shop, in Sheung Wan, offers properties in more than 30 projects, with 60 per cent from Thailand, thanks to a partnership with Sansiri, one of the largest real estate developers in the Southeast Asian country.

The Thai developer will help manage clients' properties and act as a leasing agent.

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Chan said the growing buying interest offshore was mainly triggered by higher rental yields.

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