Israeli homeware designers pop up to showcase wares in a Hong Kong first
25 studios from Israel fuse ideas and traditions as they bring their handcrafted furniture and homewares to Hong Kong at PMQ in Central
When Israel decided to promote its designers in Hong Kong, the local consulate took an unorthodox approach: they launched a pop-up store at the PMQ.
"This is the first time that we as a government have taken such an initiative in opening a shop - anywhere, ever," says Elad Goz, Israel's economic consul in Hong Kong.
The pop-up, which runs until November 19, brings together products from 25 Israeli designers. "We really did not limit who could apply - we have clothing, shoes, accessories, hats, lamps, gifts," says Goz. "We tried to identify which products would be more relevant to the Hong Kong market, but we also wanted to bring something that is unique to Israel."
That is apparent in many of the homeware and furniture products. Beija Carpet, by Tel Aviv-based designer Maya Kounjevsky, is a series of vinyl stickers, placemats and rugs based on traditional Levantine tile patterns. Since launching the products in 2006, Kounjevsky has exhibited them at Maison et Objet in Paris, and they are now available in 25 countries.
While you cannot buy anything at the pop-up store, QR codes next to each product link to the designers' online shops, and each of them ships to Hong Kong.