Ricacorp Properties’ promotional budget increased 43 per cent in 2015, but the firm says it will cut ad spending this year in the face of the downturn in residential sales. Photo: Nora Tam

Ad spending on Hong Kong residential properties fell 22 per cent in 2015 as buying sentiment soured

Advertising spending on residential properties last year fell to lowest level since 2013, with agents planning to cut promotional budgets for 2016

Topic |   Hong Kong property

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Ricacorp Properties’ promotional budget increased 43 per cent in 2015, but the firm says it will cut ad spending this year in the face of the downturn in residential sales. Photo: Nora Tam
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