Shun Tak points to unique house numbers to differentiate its latest luxury project from competition
Five detached houses to be offered by the developer are located on Chung Hom Kok Road, known as the traditional luxury residential area in the city
Shun Tak Holdings, chaired by Macau tycoon Stanley Ho Hung-sun, is following the trend of major Hong Kong developers in selling luxury residential developments on the south side of Hong Kong Island.
Five detached houses to be offered by the developer are located on Chung Hom Kok Road, known as the traditional luxury residential area in the city.
In the face of other developers’ new luxury housing launches, Warren Leung, director of property sales at Shun Tak, tried to distinguish the homes from competitors by emphasising the project’s unique house numbering.
“Standalone houses have always been an extreme scarcity in Hong Kong and those with unique house numbering are as scarce as hen’s teeth,” said Leung.
According to a market research commissioned by Shun Tak, standalone houses on Hong Kong Island accounted for about 16 per cent of the overall supply of such houses in Hong Kong last year. Those with individual house numbers accounted for less than five per cent.
Leung was confident in the project‘s prospects due to limited supply.