New | SHKP’s low price strategy boosts interest in Grand Yoho project
Buyers have flocked to the residential development in Yuen Long, attracted by low price tag, interest-free loans
SHKP came under the spotlight last week when it released its large residential project, Grand Yoho in Yuen Long, at lower-than-expected prices. The developer is also offering interest-free loans to lure homebuyers away from rivals.
Chris Wong, a director at Centaline Property Agency’s New Territories West district, said: “The strategy is effective. Home seekers have shifted their attention away from the secondary market to Grand Yoho.”
On August 17, the developer released the price list of the first batch of 226 units at Grand Yoho, with prices as low as HK$9,931 per square foot after factoring in a maximum 18.25 per cent discount.
SHKP released an additional 121 units for sale at same price on Monday .
A 543 square foot unit on the seventh floor of Block Nine is being offered for HK$5.29 million, or HK$9,931 per square foot after discount, the lowest in terms of price per square foot.
The strategy is effective. Home seekers have shifted their attention away from the secondary market to Grand Yoho
The discounted price for the flats, with sizes ranging from 514 sq ft to 774 sq ft, are between HK$5.28 million and HK$11.09 million, or HK$9,931 per sq ft to HK$14,334 per sq ft.