Designer outlets like Florentia Village in Wuqing are thriving while traditional department stores struggle with declining sales. Photo: SCMP Pictures

Outlet malls booming in China as department stores feel the pinch

Designer outlets are weathering sluggish mainland retail sales, with at least 17 new malls set to open before year-end

Topic |   China property

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Designer outlets like Florentia Village in Wuqing are thriving while traditional department stores struggle with declining sales. Photo: SCMP Pictures
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Summer Zhen

Summer Zhen

Summer Zhen is a business reporter covering the property markets in mainland China and Hong Kong as well as cross-border investments and the financial markets. Born in Shanghai, she holds a master's degree in Journalism from the University of Hong Kong and is a graduate of Waseda University in Japan. She has also studied in the US. A winner in the "Best Young Reporter" category at the 2014 Hong Kong News Awards, Summer previously worked for Phoenix TV and Ming Pao.