Mainland tourists are discovering a new aesthetic of travel, placing more emphasis on experience. Photo: Edward Wong
Mainland tourists are discovering a new aesthetic of travel, placing more emphasis on experience. Photo: Edward Wong

analysis | Mainlanders in quest for unique experience from overseas travel, as shopping loses appeal

Travel preferences are shifting as mainland tourism enters a new phase

Mainland tourists are discovering a new aesthetic of travel, placing more emphasis on experience. Photo: Edward Wong
Mainland tourists are discovering a new aesthetic of travel, placing more emphasis on experience. Photo: Edward Wong
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