Riverside Investment Group partnered with the American theme park brand Six Flags to build a massive complex in Haiyan, near Shanghai. Tourism and entertainment are areas mainland property companies are eyeing as they enter new niche markets. Photo: SCMP Pictures
Riverside Investment Group partnered with the American theme park brand Six Flags to build a massive complex in Haiyan, near Shanghai. Tourism and entertainment are areas mainland property companies are eyeing as they enter new niche markets. Photo: SCMP Pictures

Theme parks, pension homes and malls: China developers turn to niche projects as cooling measures dim outlook

‘Specialisation’ and ‘niche’ are the new industry buzzwords as property firms seek ways to add value

Riverside Investment Group partnered with the American theme park brand Six Flags to build a massive complex in Haiyan, near Shanghai. Tourism and entertainment are areas mainland property companies are eyeing as they enter new niche markets. Photo: SCMP Pictures
Riverside Investment Group partnered with the American theme park brand Six Flags to build a massive complex in Haiyan, near Shanghai. Tourism and entertainment are areas mainland property companies are eyeing as they enter new niche markets. Photo: SCMP Pictures
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