Jolyon Bulley, CEO for IHG Greater China, speaks at a ceremony in Beijing to mark the extension of the company’s franchise programme. Photo: Handout
IHG Hotels extends franchise model in China to Crowne Plaza brand as it chases expansion
The company says it will also open its Holiday Inn and Holiday Inn Resort brands to franchise contracts after a successful trial
Jolyon Bulley, CEO for IHG Greater China, speaks at a ceremony in Beijing to mark the extension of the company’s franchise programme. Photo: Handout
