The example is particularly pertinent for Far East’s home base in Hong Kong, where a housing market that has become the world’s least affordable seven years in a row now stands atop the list of policy imperatives of the city’s chief executive Carrie Lam Cheng Yuet-ngor.

Since 2003, home prices in Hong Kong have soared 430 per cent, making the city the most expensive place in the world to buy a home among 406 urban centres tracked by the Demographia International Housing Affordability Survey.

The median price for a typical Hong Kong flat is HK$5.42 million (US$692,700) in 2017, at least 74 per cent higher than a comparable apartment in uptown New York, 18 per cent more than London and 148 per cent more expensive than Tokyo, Demographia said.

A major contributor to the exorbitant housing price is Hong Kong’s high land cost. That could make up between 60 per cent to 70 per cent of the total project cost, more than double the 20 per cent to 30 per cent range seen outside Hong Kong, said Far East’s managing director Chris Hoong Cheong Thard.

“It is time for Hong Kong to consider changing its land sale policy,” he said. “Besides the price, other determinant factors for the regeneration project in Manchester are design, bidders’ experience in participating in urban renewal development and what economic benefits will your design contribute to the city.”

The 45-year old company speaks from experience, as it has found itself being priced out of its home turf in the last two years in its quest for land parcels for building homes. It hadn’t won a single parcel of land since 2016, compared with its previous batting average of winning one plot out of every six on offer.

“The real competition is cash when bidding for government land in Hong Kong,” said Hoong. “Small developers are hardly able to gain access to any sizeable development.”

What’s changed was the emergence of deep-pocketed developers from mainland China in the last two years, such as the HNA Group, which had no hesitation in bidding 50 per cent above market valuation to grab land. HNA paid HK$27.2 billion to buy four plots of land from the Hong Kong government at the former Kai Tak airport site over four months last year.

That has forced Far East to hone its design concepts instead of its financial heft to expand its order book. The company is now developing the biggest residential project in the central business district of Melbourne in Australia.

Highest-bidder-wins-all is no longer the mainstream land sale policy in most countries, especially for plots located in city centres, said Christopher Law, founding director of Oval Partnership, a Hong Kong architecture firm. The UK government, for instance, awards tenders to contractor who can check several boxes, including economic value, job opportunities, and the promotion or arts and culture.

To be sure, Hong Kong’s government did carry out experiments in what was called the “two-envelope” approach in 2003 and 2007 when land was awarded for public works based on assessments of price, technical and designs.

The city’s former Marine Police Headquarters in Tsim Sha Tsui was developed into the 1881 Heritage commercial complex in 2003 by tycoon Li Ka-shing’s CK Asset, in a HK$352.8 million tender. In 2007, the new cruise terminal in Kai Tak was awarded to Dragages based on an assessment that was 70 per cent based on quality, and 30 per cent based on premium.

But for now, public tender based on the bidding price is still the most appropriate policy because it is “fair, just, competitive and transparent to dispose of land in an efficient manner,” the Hong Kong Development Bureau wrote in a December 15 reply to the South China Morning Post.