Macau group targets rich Hong Kong retirees with promise of better quality of life in Greater Bay Area

Serensia Woods, a 300-unit retirement community in Zhuhai’s Hengqin area, is equipped with two treatment centres with more than 400 nurses and doctors providing a range of treatments and other facilities

Units are priced from HK$6 million to HK$30 million

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Serensia Woods, an elderly home project in Hengqin, Zhuhai, is expected to be ready by September 2020. Photo: Dickson Lee

Published: 7:30am, 10 Apr 2019Updated: 7:30am, 10 Apr 2019

A Macau conglomerate is targeting Hong Kong’s affluent retirees, urging them to leave the city’s cramped retirement homes for a better quality of life across the border in the Greater Bay Area.

“It is time for Hong Kong’s retired people to embrace high-end housing and services,” said Amber Li, founder of Serensia Woods, a 300-unit retirement community in Zhuhai’s Hengqin area. “Hongkongers are among the wealthiest people in the world, but they live in cramped spaces.”

The 2 billion yuan (US$298 million) project is part of HN Group, the nearly 100-year-old group with diversified interests.

The units however are not cheap. A 657 square foot studio in Serensia Woods, about 20 minutes by car via the Hong Kong-Zhuhai-Macau Bridge and 10 minutes from Macau’s border, is priced at more than HK$6 million (US$765,000).

Serensia Woods in Zhuhai is easily accessible from Macau. Photo: Dickson Lee

Meanwhile a Hong Kong retiree seeking a 480 sq ft flat at Hong Kong Housing Society’s The Tanner Hill, the city’s first quality home for those above the age of 60 in North Point, are required to pay a one-off “life lease” fee of HK$6.3 million.