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PropertyInternational

New | London Central Portfolio takes aim at prime locations in the city

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A general view of the London skyline from the 69th floor of the Shard at over 800 feet high. Photo: AFP
Sandy Li

Naomi Heaton is the founder and chief executive of London Central Portfolio (LCP), which advises on US$1 billion worth of clients’ assets in central London. She sees good locations as the top priority for investors when they come to buy properties overseas.

Her firm, set up in 1990, has treated prime London central as an alternative asset class. Her company has launched four funds since 2008 and saw capital growth of 39 per cent to 70 per cent as at March.

LCP is now launching its fifth fund, London Central Apartments III (LCA III), with a target to raise US$150 million.

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After graduating from Oxford University, she joined advertising agency Leo Burnett. She was subsequently appointed a board director at Saatchi & Saatchi and Young & Rubicam, advising blue chip multinational clients.

How your property funds different from others?

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We only concentrate in central London where some units are located in heritage buildings with beautiful architecture design. It is a very small area with limited supply. A clever investor will buy the jewel of the crown which is in scarce supply and drive up value.

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