Storefront brings ‘Airbnb of retail spaces’ to Hong Kong, mainland China next on list

When brick-and-mortar stores are fading, pop-up shops are popping up everywhere, and moving even more close to you.

Imagine if renting a shop in the world’s most expensive street was as easy as booking a hotel room? Storefront makes it possible.

New York-based Storefront, an emerging online marketplace that help brands and entrepreneurs in need of short-term retail spaces to connect with thousands of landlords, arrived in Hong Kong late last year, as the first step of its aggressive expansion plan in Asia.

With more than 1,500 listings comprising 12 million square feet of space, Storefront is already the largest player in the city.