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      <author>Jolene Otremba</author>
      <dc:creator>Jolene Otremba</dc:creator>
      <description>Healthcare leadership today requires more than operational oversight. It demands structural vision: the ability to design institutions that can withstand demographic pressure, technological disruption and rising patient expectations.
It is no surprise, then, that for Dr Kenneth Tsang, Regional CEO of IHH Healthcare North Asia and Chief Executive Officer of Gleneagles Hospital Hong Kong, scale is a target, sustainability is the ambition.
Preferring to describe himself as an architect, he has...</description>
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      <pubDate>Tue, 21 Apr 2026 22:00:11 +0000</pubDate>
      <title>Architecting the Future of Care</title>
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      <description>Artificial intelligence is reshaping Southeast Asia’s economic architecture — influencing how businesses scale, how small enterprises access capital and how essential services are delivered. At the South China Morning Post’s China Conference: Southeast Asia 2026, leaders across technology, finance, healthcare and insurance explored what it will take to turn digital momentum into inclusive growth.
Held on February 10-11 at The St  Regis Jakarta, the conference brought together policymakers and...</description>
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      <pubDate>Sun, 12 Apr 2026 23:00:12 +0000</pubDate>
      <title>The Live Conversation: how talent and capital are powering Asean’s AI ambitions</title>
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      <dc:creator>Jolene Otremba</dc:creator>
      <description>Government officials, sovereign investors, bankers and technology executives gathered at the South China Morning Post’s China Conference: Southeast Asia 2026 to examine how collaboration across capital, policy and innovation is shaping the region’s next growth phase.
Held on February 10–11 at The St Regis Jakarta, the event coincided with the 75th anniversary of diplomatic ties between China and Indonesia. Discussions focused on supply chain diversification under the China+1 strategy,...</description>
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      <pubDate>Tue, 07 Apr 2026 23:00:10 +0000</pubDate>
      <title>The Live Conversation: how cross-sector collaboration is powering Southeast Asia’s growth in 2026</title>
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      <author>Jolene Otremba</author>
      <dc:creator>Jolene Otremba</dc:creator>
      <description>For Gary Liu, the most profound shift in commerce today is not about faster checkouts or new wallets. It is about who, or what, sits between merchants and consumers.
“There’s only one thing that’s fair to everyone - you only have 24 hours a day,” says Liu, CEO of Antom and Senior Vice President of Ant International. “Whichever service occupies the most consumer time, that’s where commerce should be.”
Increasingly, that time is being spent not browsing websites, but interacting with AI...</description>
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      <pubDate>Fri, 27 Mar 2026 00:00:54 +0000</pubDate>
      <title>Rewriting Commerce For The Agentic Age</title>
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      <dc:creator>Jolene Otremba</dc:creator>
      <description>K.K. Chiu is reimagining Hong Kong’s real estate future by helping to shape the next chapter for the city through technology, housing and long-term commitment.
Few executives have witnessed Hong Kong’s real estate evolution as closely - or continuously - as K.K. Chiu, Chief Executive of Greater China at Cushman &amp; Wakefield. With more than 40 years in the industry, Chiu has advised clients through market booms and downturns, political transition, and the growing influence of technology on how...</description>
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      <pubDate>Tue, 10 Mar 2026 21:00:08 +0000</pubDate>
      <title>From Valuation to Vision: Reinventing Hong Kong’s Real Estate Landscape</title>
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      <dc:creator>Jolene Otremba</dc:creator>
      <description>Shaping the future of inclusion at the Hong Kong Inclusion Summit
As Asian companies confront economic uncertainty, rapid technological change and intensifying competition for talent, business leaders gathering in Hong Kong on Monday argued that inclusion has moved beyond a “soft” agenda to become a strategic driver of performance, resilience and long-term value.
The Hong Kong Inclusion Summit 2026, held at the Ocean Park Marriott Hotel and streamed to hundreds of participants across the region,...</description>
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      <pubDate>Tue, 03 Feb 2026 23:00:37 +0000</pubDate>
      <title>The Live Conversation: Shaping the future of inclusion at Hong Kong inclusion summit 2026</title>
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      <dc:creator>Jolene Otremba</dc:creator>
      <description>For a 160-year-old bank, HSBC is surprisingly comfortable with the idea that playing it safe may be the riskiest move of all.
As Hong Kong pushes to consolidate its position as a global wealth hub, Cheuk Shum, head of marketing, HSBC Hong Kong, says the challenge for legacy brands in 2026 is not reinvention for its own sake, but relevance. “We have cool customers,” he says. “So I challenge the assumption that traditional clients are conservative.”
Shum outlines a marketing philosophy built on...</description>
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      <pubDate>Wed, 14 Jan 2026 09:37:23 +0000</pubDate>
      <title>2026 Marketing Predictions from HSBC’s Cheuk Shum</title>
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      <author>Jolene Otremba</author>
      <dc:creator>Jolene Otremba</dc:creator>
      <description>As global brands prepare for another year of economic uncertainty and shifting consumer expectations, some of the clearest clues about where marketing is heading may be emerging from the hospitality world. Black Sheep Restaurants founder Syed Asim Hussain, who has built one of Asia’s most prolific hospitality groups, believes the playbook for 2026 will centre on storytelling, community, clarity and long-term conviction. 
“Our restaurants are living, breathing things,” he explains. “We look at...</description>
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      <pubDate>Thu, 18 Dec 2025 23:00:09 +0000</pubDate>
      <title>2026 Marketing Predictions from Black Sheep Restaurants’ Founder Syed Asim Hussain</title>
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      <author>Jolene Otremba</author>
      <dc:creator>Jolene Otremba</dc:creator>
      <description>In the marketing world where the only constant is change, Rita Wong’s journey stands out as a testament to the power of curiosity, adaptability, and — most importantly — teamwork. Whether she is orchestrating the launch of virtual banks or steering legacy brands through modern transformation, she has built her career on one simple yet profound belief: “If we keep our minds open… we will find new breakthroughs.”
This approach has served Wong well as the head of customer centricity and brand...</description>
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      <pubDate>Wed, 29 Oct 2025 23:00:14 +0000</pubDate>
      <title>The Growth Conversation: AIA Hong Kong &amp; Macau’s Rita Wong.</title>
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      <author>Jolene Otremba</author>
      <dc:creator>Jolene Otremba</dc:creator>
      <description>Sir Martin Sorrell, founder and executive chairman of S4Capital, views Asia as a powerhouse of opportunities. And he says in order to thrive, marketers must innovate, adapt, and stay ahead in a rapidly evolving landscape. Because the future of marketing lies with those who embrace change, tell compelling stories, and harness technology with bold creativity.
Bullish on Asia
With decades of experience transforming the global advertising industry, and citing forecasts, Sir Martin notes that by...</description>
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      <pubDate>Tue, 14 Oct 2025 00:37:32 +0000</pubDate>
      <title>The Growth Conversation: S4Capital’s Sir Martin Sorrell</title>
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      <author>Jolene Otremba</author>
      <dc:creator>Jolene Otremba</dc:creator>
      <description>Insurance is a fast-evolving industry where customer needs and technology shift constantly, and this is something Celia Ling, chief marketing officer of Manulife Hong Kong and Macau, knows only too well. With more than 25 years of global experience spanning continents and disciplines, few leaders have left as significant a mark or helped redefine marketing’s strategic role as Ling, who has demonstrated how marketers can embrace change, leverage data, and foster customer-centric innovation.
Ling...</description>
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      <pubDate>Wed, 01 Oct 2025 23:00:09 +0000</pubDate>
      <title>The Growth Conversation: Manulife Hong Kong &amp; Macau’s Celia Ling</title>
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      <author>Jolene Otremba</author>
      <dc:creator>Jolene Otremba</dc:creator>
      <description>The Hong Kong-Asean Summit 2025, held at The Fullerton Ocean Park Hotel Hong Kong on Tuesday, 9 September, saw more than 300 business leaders, policymakers, and industry experts gather to discuss how the city can expand its role as a super-connector between mainland China and Asean nations. With a focus on economic integration and innovation, the summit provided key insights into the opportunities and challenges that are shaping one of the world’s fastest-growing regions.
Daryl Ng Win Kong,...</description>
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      <pubDate>Wed, 24 Sep 2025 23:00:10 +0000</pubDate>
      <title>The Live Conversation: Hong Kong-Asean Summit 2025</title>
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      <author>Jolene Otremba</author>
      <dc:creator>Jolene Otremba</dc:creator>
      <description>As the chief marketing officer at Invest Hong Kong (InvestHK), Edith Wong's success is built on extensive experience in public organisations and a deep understanding of Hong Kong's ongoing, multifaceted evolution. “Hong Kong keeps evolving, and Hong Kong never stands still,” she says, emphasising the city’s adaptability and resilience.

Her journey began with roles in organisations such as the Hong Kong Productivity Council  and the Airport Authority Hong Kong, eventually leading her to...</description>
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      <pubDate>Wed, 20 Aug 2025 23:00:09 +0000</pubDate>
      <title>The Growth Conversation: InvestHK’s Edith Wong</title>
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      <author>Jolene Otremba</author>
      <dc:creator>Jolene Otremba</dc:creator>
      <description>In an era marked by rapid technological advancements and evolving job markets, fostering creativity in secondary education is essential not only for academic success but also for developing the leaders of tomorrow. For this reason, educators today are advocating for creativity to be seen as a vital tool applicable across multiple disciplines.
“Creativity is a skill, not a talent. Therefore, it can be taught and learned,” explains Shaun Porter, principal (international programme) at Dalton School...</description>
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      <pubDate>Sun, 03 Aug 2025 22:15:08 +0000</pubDate>
      <title>How Hong Kong’s secondary schools are fostering creativity in students</title>
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      <author>Jolene Otremba</author>
      <dc:creator>Jolene Otremba</dc:creator>
      <description>In the fast-paced world of marketing, Tina Chao has propelled McDonald’s Hong Kong from a fast-food chain into a cutting-edge brand that resonates with Generation Z. As the chief marketing and digital customer experience officer at McDonald’s Hong Kong, her journey – from a finance trainee at an oil company to leading some of the brand’s most innovative campaigns – reflects her curiosity and forward-thinking approach.
Chao’s career began at Shell, where a graduate training programme exposed her...</description>
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      <pubDate>Wed, 23 Jul 2025 23:00:09 +0000</pubDate>
      <title>The Growth Conversation: McDonald’s Hong Kong’s  Tina Chao</title>
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    </item>
    <item>
      <author>Jolene Otremba</author>
      <dc:creator>Jolene Otremba</dc:creator>
      <description>In today’s rapidly evolving world, the role of education is being redefined. Technological advancements, economic shifts and the rise of artificial intelligence (AI) have presented new challenges – and opportunities – for educators worldwide.
International schools in Hong Kong are leading the charge in equipping students with the skills, mindsets and adaptability needed to thrive in an uncertain future. By combining rigorous academics with innovative programmes, these institutions are setting...</description>
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      <link>https://www.scmp.com/special-reports/article/3317364/how-hong-kong-schools-are-reshaping-ib-programmes-better-prepare-students?utm_source=rss_feed</link>
      <pubDate>Tue, 08 Jul 2025 22:15:07 +0000</pubDate>
      <title>How Hong Kong schools are reshaping IB programmes to better prepare students</title>
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    </item>
    <item>
      <author>Jolene Otremba</author>
      <dc:creator>Jolene Otremba</dc:creator>
      <description>In the ever-changing world of marketing, few professionals have seamlessly combined creative vision with cultural impact like Kitty Wong, head of marketing and communications at Hong Kong’s historical cultural landmark, Tai Kwun. 
From her early days in advertising to her transformative role at the restored Central Police Station compound, Wong’s career is a testament to the power of storytelling, authenticity and bold innovation.
A philosophy for success
Her marketing journey began in the...</description>
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      <link>https://www.scmp.com/presented/business/topics/remarketing/article/3314575/growth-conversation-tai-kwuns-kitty-wong?utm_source=rss_feed</link>
      <pubDate>Wed, 18 Jun 2025 23:00:08 +0000</pubDate>
      <title>The Growth Conversation: Tai Kwun’s Kitty Wong</title>
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    </item>
    <item>
      <author>Jolene Otremba</author>
      <dc:creator>Jolene Otremba</dc:creator>
      <description>Over the past three decades, the entertainment and tourism industries in mainland China, Macau, and Hong Kong have experienced a remarkable transformation. For marketing leaders like Jeremy Walker, this evolution has led to new ideas and approaches to effectively engage consumers.
Walker’s journey began in the UK, where he completed a Business Studies and Marketing degree. His friendships with students from Hong Kong sparked a fascination with Asia that led him to Hong Kong just six weeks after...</description>
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      <link>https://www.scmp.com/presented/business/topics/remarketing/article/3300951/growth-conversation-galaxy-entertainment-groups-jeremy-walker?utm_source=rss_feed</link>
      <pubDate>Wed, 12 Mar 2025 23:00:09 +0000</pubDate>
      <title>The Growth Conversation: Galaxy Entertainment Group’s Jeremy Walker</title>
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      <description>As the clock struck midnight on the last day of 2024, Haymans Fung, global head of wealth and retail bank marketing, and head of wealth and retail bank marketing Hong Kong at Standard Chartered Bank, likely breathed a sigh of relief. It had been a whirlwind year for the over 165-year-old institution, marked by challenges and remarkable achievements.
“2024 has gone by so fast,” she says, reflecting on the year. “But it’s been a fulfilling year, looking after Hong Kong and our other key markets....</description>
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      <link>https://www.scmp.com/presented/business/topics/remarketing/article/3295017/2025-marketing-predictions-standard-chartered-banks-haymans-fung?utm_source=rss_feed</link>
      <pubDate>Wed, 22 Jan 2025 04:39:34 +0000</pubDate>
      <title>2025 Marketing Predictions from Standard Chartered Bank’s Haymans Fung</title>
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      <description>Change is a natural part of growing up, but some transitions can be particularly challenging especially for students facing a new school year, a new school environment, moving to a different country, or making the leap from primary to secondary school. These experiences can often be overwhelming and leave students feeling intimidated as they encounter new routines, expectations and social dynamics.
It is for these reasons that educators have long touted the importance of managing transitions in...</description>
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      <link>https://www.scmp.com/special-reports/article/3295220/taking-out-stress-how-schools-innovative-support-systems-are-helping-students-cope-transition?utm_source=rss_feed</link>
      <pubDate>Fri, 17 Jan 2025 09:24:58 +0000</pubDate>
      <title>Taking out the stress: how schools’ innovative support systems are helping students cope with transition</title>
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      <description>As the chief customer and marketing officer of AIA Hong Kong and Macau, Melissa Wong has been at the forefront of her company’s efforts to make health and wellness more accessible and relatable to the people of Hong Kong: “It’s really important in Hong Kong,” she says. “As you know, we have a long life expectancy and we want to drive more people to think about health – to go from thinking of life as a number to life as a health span.” 
In light of this, Wong is committed to promoting AIA’s brand...</description>
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      <link>https://www.scmp.com/presented/business/topics/remarketing/article/3294758/marketing-predictions-2025-aia-hong-kong-and-macaus-melissa-wong?utm_source=rss_feed</link>
      <pubDate>Wed, 15 Jan 2025 16:07:23 +0000</pubDate>
      <title>Marketing Predictions for 2025 from AIA Hong Kong and Macau’s Melissa Wong</title>
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      <description>As the banking industry experiences significant transformation driven by rapidly evolving digital innovations, HSBC Hong Kong remains at the forefront of this evolution, showing no signs of slowing down.
According to Cheuk Shum, head of marketing, Wealth and Personal Banking at HSBC Hong Kong, the financial giant is constantly rethinking its approach to marketing and customer engagement. Reflecting on 2024, Shum calls it a landmark year for HSBC’s marketing team. 
Reinventing the Banking...</description>
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      <link>https://www.scmp.com/presented/business/topics/remarketing/article/3293522/2025-marketing-predictions-hsbc-hong-kongs-cheuk-shum?utm_source=rss_feed</link>
      <pubDate>Wed, 08 Jan 2025 06:53:40 +0000</pubDate>
      <title>2025 Marketing Predictions from HSBC Hong Kong’s Cheuk Shum</title>
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      <author>Jolene Otremba</author>
      <dc:creator>Jolene Otremba</dc:creator>
      <description>In an industry often misunderstood, Jacqueline Choi has been redefining the role of marketing. As a seasoned executive with experience across some of Hong Kong’s top financial institutions, she has a unique perspective on the true value marketing can bring to an organisation. 
“Marketing isn’t just about the campaign and tactics – it’s about understanding the business, anticipating customer needs and aligning all functions to deliver exceptional value,” she explains. “I believe that everyone in...</description>
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      <link>https://www.scmp.com/presented/business/topics/remarketing/article/3290683/growth-conversation-prudential-pls-jacqueline-choi?utm_source=rss_feed</link>
      <pubDate>Mon, 16 Dec 2024 10:06:48 +0000</pubDate>
      <title>The Growth Conversation: Prudential PLC's Jacqueline Choi</title>
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      <description>If Marietta Li were to write a marketer’s playbook, she would most likely title it: Lessons in Creativity, Adaptability and Strategic Thinking. As companies grapple with evolving consumer behaviour and disruptive technologies, Li believes that marketers play a key role in helping to steer any company’s course.  
Li carries a dual role as executive director, head of strategic communications, brand and customer insights, Hong Kong and Taiwan, as well as head of network partnerships and strategic...</description>
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      <pubDate>Fri, 18 Oct 2024 00:00:09 +0000</pubDate>
      <title>The Growth Conversation: UOB’s Marietta Li</title>
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      <description>With a diverse career spanning finance, tech and start-up businesses internationally, Brian Hui has developed a unique perspective on navigating the challenges that companies and marketers face today. Drawing on his multifaceted career, he has leveraged his experiences to drive innovation and customer-centricity at one of Hong Kong’s most iconic homegrown brands. And he sees himself as a lot more than a marketer. 
Marketer / Growth Officer 
“My role is more like a growth officer… I’m someone...</description>
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      <link>https://www.scmp.com/presented/business/topics/remarketing/article/3277787/growth-conversation-hsbcs-brian-hui?utm_source=rss_feed</link>
      <pubDate>Thu, 12 Sep 2024 00:00:08 +0000</pubDate>
      <title>The Growth Conversation: HSBC’s Brian Hui</title>
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      <description>In a business world where marketing is often seen as a necessary expense rather than a strategic driver of growth, Hilda Chan, the newly promoted chief marketing officer, Hong Kong Science and Technology Parks Corporation (HKSTP), is on a mission to rewrite the narrative. 
The Brand Mission
With a diverse background working on both the agency and the client side of the business, Chan’s career journey has taken her from the high-octane world of advertising to leadership positions at iconic Hong...</description>
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      <link>https://www.scmp.com/presented/business/topics/remarketing/article/3275326/growth-conversation-hong-kong-science-and-technology-parks-corporation-hilda-chan?utm_source=rss_feed</link>
      <pubDate>Thu, 22 Aug 2024 00:00:09 +0000</pubDate>
      <title>The Growth Conversation: Hong Kong Science and Technology Parks Corporation’s Hilda Chan</title>
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      <description>When it comes to rolling out successful marketing campaigns, Frederico So, senior advisor at Destination Marketing of the Macao Government Tourism Office (MGTO), is no stranger to the task. With more than two decades of experience under his belt watching his home city turn into a global tourist destination, he knows a thing or two about what it takes to be a great marketer. 
What It Takes
So believes focusing on your own agenda is one of the biggest mistakes a marketer can make. The most...</description>
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      <link>https://www.scmp.com/presented/business/topics/remarketing/article/3273594/growth-conversation-macao-government-tourism-offices-frederico-so?utm_source=rss_feed</link>
      <pubDate>Thu, 08 Aug 2024 00:00:18 +0000</pubDate>
      <title>The Growth Conversation: Macao Government Tourism Office's Frederico So</title>
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      <description>The International Baccalaureate is more popular than ever. As its range of curricula expands globally, schools are tasked with not only preparing students for the demands and rigours of the diploma, but also supporting educators as they attain the specialised knowledge and skills required to deliver on this internationally minded curriculum.
From mastering the nuanced interdisciplinary approach of the theory of knowledge course to guiding students through the expansive 4,000-word extended essay...</description>
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      <link>https://www.scmp.com/special-reports/article/3268960/embracing-challenge-journey-becoming-ib-educator-todays-academic-landscape?utm_source=rss_feed</link>
      <pubDate>Fri, 05 Jul 2024 03:00:13 +0000</pubDate>
      <title>Embracing the challenge: the journey of becoming an IB educator in today’s academic landscape</title>
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      <description>In an era of unprecedented environmental challenges, the concept of sustainability has assumed increasing importance as governments and organisations around the world look to prioritise positive developments that can help shape a better future for our planet. It is important to bring on board all stakeholders, in particular the young, who must live with the consequences of actions taken today.
It is for this reason that The Harbour School Hong Kong (THS) and Ocean Park recently joined hands and...</description>
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      <link>https://www.scmp.com/special-reports/article/3260210/collaborating-conservation?utm_source=rss_feed</link>
      <pubDate>Fri, 07 Jun 2024 03:00:09 +0000</pubDate>
      <title>Collaborating for conservation</title>
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      <description>Excitement filled the air on May 6 when the South China Morning Post’s (SCMP)  Morning Studio hosted a lively inaugural breakfast event titled “Embracing #Ad”. Industry leaders and influencers were invited to the fireside chat and panel discussion to share their insights on the power of branded content. The event was held in Hong Kong at The Upper House. 
Kevin Huang, chief operating officer, SCMP, kick-started the event by challenging the audience to think about what it means to deploy a...</description>
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      <link>https://www.scmp.com/presented/news/topics/remarketing/article/3261902/why-organisations-invest-branded-content-and-how-find-winning-formula?utm_source=rss_feed</link>
      <pubDate>Thu, 09 May 2024 01:10:13 +0000</pubDate>
      <title>Why organisations invest in branded content – and how to find the winning formula</title>
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      <description>When Prisci Chui and her husband moved their daughter Jasmine to an international school, she was in primary three. The family had a clear goal of wanting to give a different educational experience to their daughter – one that would challenge her to learn and think in a more flexible and creative way.
“When Jasmine was at local school, she could memorise and give all the right answers during school exams easily,” Chui said. “We made the switch, even though we knew there was a chance her academic...</description>
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      <pubDate>Fri, 19 Apr 2024 03:00:31 +0000</pubDate>
      <title>International departures</title>
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      <description>[Morning Studio Feature]
When it comes to taking on a marketing leadership role, resilience, agility and adaptability are among the qualities needed to tackle the marketing challenges brands face in a constantly changing business landscape.
Whether it’s the geopolitical environment or rapid technological developments, marketers must exercise flexibility and adapt to their situations while putting the customer front and centre. This will always be the winning formula, said a group of influential...</description>
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      <link>https://www.scmp.com/presented/news/topics/remarketing/article/3249548/what-it-takes-be-cmo-today-resilience-agility-and-adaptability?utm_source=rss_feed</link>
      <pubDate>Thu, 25 Jan 2024 00:00:16 +0000</pubDate>
      <title>What it takes to be a CMO today: resilience, agility, and adaptability</title>
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      <description>When we think of an education in Hong Kong, there is a tendency for the focus to lean heavily towards academic results. Sports often take a back seat. Unlike some countries where physical education is given equivalent footing to academics, here there is a blind spot when it comes to looking at sports to foster students’ holistic development.
“There is a lot of pressure from teachers, parents and peers to achieve high grades in Hong Kong. As such, it gives students very little time and motivation...</description>
      <guid isPermaLink="true">https://www.scmp.com/special-reports/article/3244599/why-getting-physical-makes-better-student-rate-obesity-goes-schools-are-ensuring-more-active?utm_source=rss_feed</guid>
      <link>https://www.scmp.com/special-reports/article/3244599/why-getting-physical-makes-better-student-rate-obesity-goes-schools-are-ensuring-more-active?utm_source=rss_feed</link>
      <pubDate>Fri, 19 Jan 2024 03:00:14 +0000</pubDate>
      <title>Why getting physical makes for a better student: as the rate of obesity goes up, schools are ensuring a more active lifestyle for a more holistic educational experience</title>
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      <description>[Morning Studio Feature]
AI-generated content is becoming more frequently used, but so are concerns about the risk of misinformation, ethics and trust.
Developing meaningful partnerships will become crucial, according to a group of influential marketers featured in the 2024 Marketing Predictions Series produced by the South China Morning Post.
Building Trust
Dr Winfried Daun, group head of advertising, brand strategy and media for UBS, said that the mechanics of brand building are the same...</description>
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      <link>https://www.scmp.com/presented/news/topics/remarketing/article/3248638/why-meaningful-partnerships-key-building-trust-2024?utm_source=rss_feed</link>
      <pubDate>Thu, 18 Jan 2024 00:30:14 +0000</pubDate>
      <title>Why Meaningful Partnerships Is Key to Building Trust in 2024</title>
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      <description>[Morning Studio Feature]
In today’s rapidly changing media landscape, businesses are challenged to constantly innovate and find new ways to engage their target audiences to create lasting brand memories.
For brands to be successful in this endeavour, marketing teams must work closely together to create exceptional human experiences that connect emotionally with customers. This was one of the key messages that surfaced in the recent 2024 CMO Predictions Series produced by the South China Morning...</description>
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      <link>https://www.scmp.com/presented/news/topics/remarketing/article/3247914/why-customer-experiences-are-critical-2024-marketing-success?utm_source=rss_feed</link>
      <pubDate>Thu, 11 Jan 2024 03:11:16 +0000</pubDate>
      <title>Why Customer Experiences Are Critical to 2024 Marketing Success</title>
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      <description>[Morning Studio Feature]
Investing in technology has become an absolute necessity, marketers say, with businesses and brands no longer having the choice to evade the influence of AI, Big Data and other technological advancements if they want to achieve enduring success. This was a key message presented during the 2024 Marketing Predictions Series presented by the South China Morning Post.
Cecilia Chan, head of marketing and communications, Colliers Hong Kong, said success for any brand and...</description>
      <guid isPermaLink="true">https://www.scmp.com/presented/news/topics/remarketing/article/3247138/marketing-2024-balancing-digital-and-ai-investments-human-touch?utm_source=rss_feed</guid>
      <link>https://www.scmp.com/presented/news/topics/remarketing/article/3247138/marketing-2024-balancing-digital-and-ai-investments-human-touch?utm_source=rss_feed</link>
      <pubDate>Thu, 04 Jan 2024 01:00:19 +0000</pubDate>
      <title>Marketing in 2024: Balancing Digital and AI Investments with the Human Touch</title>
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      <description>[Morning Studio Feature]
In a recent exclusive interview at the South China Morning Post Studio in Causeway Bay, Hong Kong, advertising industry titan Sir Martin Sorrell shared his views on Hong Kong’s media and advertising landscape with insights on the challenges and opportunities facing the global industry in the coming year. 
Sorrell identified a big shift in advertising spending from “linear” TV platforms such as Disney and  Warner to the likes of Google and Meta in the west and TikTok and...</description>
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      <link>https://www.scmp.com/presented/news/topics/remarketing/article/3245241/advertising-titan-sir-martin-sorrell-urges-better-communication-align-perceptions-reality-hong-kong?utm_source=rss_feed</link>
      <pubDate>Mon, 18 Dec 2023 00:56:08 +0000</pubDate>
      <title>Advertising Titan Sir Martin Sorrell Urges Better Communication to Align Perceptions with Reality in Hong Kong</title>
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      <description>Responding to the fallout from two world wars, a group of educators came together in the 1960s with a vision to create a standardised curriculum and assessment system called the International Baccalaureate Diploma Programme (IBDP), which would prepare students for a new global landscape and help ensure future world peace.
By contrast with the purely academic focus of traditional curricula prominent in the mid-20th century, the IBDP was crafted to promote students’ holistic development. Besides...</description>
      <guid isPermaLink="true">https://www.scmp.com/special-reports/article/3243073/international-baccalaureate-programme-was-crafted-1960s-promote-holistic-development-and-has-been?utm_source=rss_feed</guid>
      <link>https://www.scmp.com/special-reports/article/3243073/international-baccalaureate-programme-was-crafted-1960s-promote-holistic-development-and-has-been?utm_source=rss_feed</link>
      <pubDate>Fri, 15 Dec 2023 02:00:17 +0000</pubDate>
      <title>The International Baccalaureate programme was crafted in the 1960s to promote holistic development and has been operating in Hong Kong since 1988– it is one of the world’s most respected curricula</title>
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      <description>As the Chinese government and the administrations in Hong Kong and Macau ramp up their commitment to the development of the Greater Bay Area (GBA), brands are identifying and capitalising on new opportunities to extend their reach and build brand equity. This is more relevant than ever, as brands are now working across different markets while operating in a diversified media environment.
This topic generated much debate at a recent round-table event hosted by the South China Morning Post. The...</description>
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      <link>https://www.scmp.com/presented/news/topics/remarketing-scmp-advertising/article/3233551/building-new-brand-proposition-greater-bay-area?utm_source=rss_feed</link>
      <pubDate>Thu, 07 Sep 2023 01:20:14 +0000</pubDate>
      <title>Building A New Brand Proposition For The Greater Bay Area</title>
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      <description>As consumers evolve within a fast-moving commercial environment, marketers must keep pace – while continuing to build trust. That was one of the key messages delivered during a recent round-table event hosted by the South China Morning Post as part of its Remarketing series of discussions.
Successful brands today
A key topic at the event was how the marketing playbook is evolving: successful brands need to foster connections through storytelling, partnerships and creating mutually beneficial...</description>
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      <link>https://www.scmp.com/news/article/3232805/storytelling-and-partnerships-focus-marketing-playbook-evolves?utm_source=rss_feed</link>
      <pubDate>Wed, 30 Aug 2023 07:56:25 +0000</pubDate>
      <title>Storytelling and partnerships in focus as the marketing playbook evolves</title>
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      <description>Over the past year, global events and digital advancements have sparked a remarkable transformation in consumer behaviour. With shifting preferences and priorities, individuals have embraced technology and re-evaluated values, making it a challenge for marketers to navigate a changing landscape.
To help fuel the conversation and understand these changes, South China Morning Post Advertising+ recently hosted a CMO luncheon as part of its Remarketing series, which examines how brands are driving...</description>
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      <link>https://www.scmp.com/presented/news/topics/remarketing-scmp-advertising/article/3232110/navigate-new-audience?utm_source=rss_feed</link>
      <pubDate>Thu, 24 Aug 2023 04:31:20 +0000</pubDate>
      <title>Marketers navigate a new audience as preferences and priorities change</title>
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      <description>Read more of SCMP’s Good Schools Guide
In an international city like Hong Kong, few parents would argue against the idea of their children getting a bilingual education. Aside from the simple fact of being able to communicate in different languages, studies have also shown there are wider benefits developmentally and academically.
For these reasons, it is not surprising that bilingual and multilingual education is becoming increasingly popular around the world. While there are no comprehensive...</description>
      <guid isPermaLink="true">https://www.scmp.com/special-reports/article/3225912/hong-kong-international-schools-stress-benefits-multilingualism-beyond-educational-and-personal?utm_source=rss_feed</guid>
      <link>https://www.scmp.com/special-reports/article/3225912/hong-kong-international-schools-stress-benefits-multilingualism-beyond-educational-and-personal?utm_source=rss_feed</link>
      <pubDate>Fri, 30 Jun 2023 03:00:14 +0000</pubDate>
      <title>Hong Kong international schools stress benefits to multilingualism – beyond educational and personal gains, even students’ family lives can be enhanced by improved language skills</title>
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      <description>As we move towards a post-Covid era, marketers now favour brand marketing over performance marketing, with the focus on marketing effectiveness and strategic business metrics becoming increasingly important.
This was one of the key findings from research conducted by the South China Morning Post and the Interactive Advertising Bureau of Hong Kong (IAB HK). The landmark study, titled Unlocking Brand Marketing’s Potential in Asia, looked at how companies in Asia are leveraging marketing to drive...</description>
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      <link>https://www.scmp.com/news/article/3225682/investing-brand-marketing-key-unlocking-growth-new-scmp-advertising-and-iab-hk-landmark-study-finds?utm_source=rss_feed</link>
      <pubDate>Wed, 28 Jun 2023 16:00:26 +0000</pubDate>
      <title>Investing in brand marketing key to unlocking growth, new SCMP Advertising+ and IAB HK landmark study finds.</title>
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      <description>There is no doubt that the pandemic has had a pronounced impact on the mental well-being of students. For this reason, pastoral care and well-being have become key priorities at many of the city’s schools.
“The impact of Covid-19 on students in Hong Kong has been far-reaching, affecting many aspects of their lives. One of the most significant impacts has been on students’ mental health,” says Tracey Chitty, safeguarding and well-being adviser, student support services at the English Schools...</description>
      <guid isPermaLink="true">https://www.scmp.com/special-reports/article/3218569/well-being-wake-pandemic-pastoral-care-priority-hong-kong-schools-they-address-what-english-schools?utm_source=rss_feed</guid>
      <link>https://www.scmp.com/special-reports/article/3218569/well-being-wake-pandemic-pastoral-care-priority-hong-kong-schools-they-address-what-english-schools?utm_source=rss_feed</link>
      <pubDate>Fri, 26 May 2023 03:00:11 +0000</pubDate>
      <title>Well-being in the wake of the pandemic: pastoral care a priority in Hong Kong schools as they address what English Schools Foundation’s Tracey Chitty says are far-reaching effects</title>
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      <description>When it comes to early years schooling, educators and parents can agree that it is the most crucial and formative period, laying the foundation for a child’s future success in learning. This is the time when children can most easily foster a positive attitude towards accruing knowledge, and appealing to their natural interest in play can go a long way to ensure future progress.
“That is the time when they create meaning in what they learn and this positive attitude carries with them for the rest...</description>
      <guid isPermaLink="true">https://www.scmp.com/special-reports/article/3218552/what-do-kids-learn-play-their-early-years-experts-hong-kongs-reggio-emilia-and-montessori-schools?utm_source=rss_feed</guid>
      <link>https://www.scmp.com/special-reports/article/3218552/what-do-kids-learn-play-their-early-years-experts-hong-kongs-reggio-emilia-and-montessori-schools?utm_source=rss_feed</link>
      <pubDate>Fri, 19 May 2023 03:00:14 +0000</pubDate>
      <title>What do kids learn from play in their early years? Experts from Hong Kong’s Reggio Emilia and Montessori schools, kindergartens and primaries outline the options</title>
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      <description>Read more of SCMP’s Good Schools Guide
The year 2023 is going to be a big one for global green efforts, as it is the midpoint of the United Nation’s 2030 Agenda for Sustainable Development, which outlined the vital and widely touted goals adopted by all United Nations Member States in 2015.
As much of the world finally moves on from the aftermath of Covid-19, its leaders must place a renewed focus on the health of not just our people, but our planet.
And they are not alone. Governments may work...</description>
      <guid isPermaLink="true">https://www.scmp.com/special-reports/article/3203287/international-schools-hong-kong-are-bringing-environmental-sustainability-their-curricula-while?utm_source=rss_feed</guid>
      <link>https://www.scmp.com/special-reports/article/3203287/international-schools-hong-kong-are-bringing-environmental-sustainability-their-curricula-while?utm_source=rss_feed</link>
      <pubDate>Wed, 01 Feb 2023 03:00:11 +0000</pubDate>
      <title>International schools in Hong Kong are bringing environmental sustainability into their curricula, while ensuring their operations are sustainable</title>
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      <description>Humans have only a decade to take drastic actions and avert what some scientists describe as the Earth’s sixth mass extinction, the United Nations has warned. Read more.</description>
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      <link>https://www.scmp.com/native/business/topics/preserving-life-earth/article/3048041/we-have-only-decade-save-earths?utm_source=rss_feed</link>
      <pubDate>Thu, 30 Jan 2020 03:10:40 +0000</pubDate>
      <title>Cut out more than 50 per cent of red meat from our diets or Earth faces catastrophe, experts say </title>
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      <description>Come mid-century, Chinese President Xi Jinping hopes China will achieve two “centennial goals”. The first milestone, to be completed by 2021, the centenary of the Communist Party of China (CPC), is to have built a moderately prosperous society. That requires doubling China's 2010's per capita GDP to US$10,000. Secondly, the CPC aims to “build a modern socialist country that is prosperous, strong, democratic, culturally advanced and harmonious” by the 100-year anniversary of the founding of the...</description>
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      <pubDate>Wed, 29 Jan 2020 07:17:24 +0000</pubDate>
      <title>On course to master the intricacies of China’s laws</title>
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      <description>Today's business world is fast changing. To stay ahead, professionals need to have a firm understanding of the drivers of change in our modern economies – the likes of digital disrupters, big data, blockchains, consumer behaviour, entrepreneurship and creativity. At the same time, building a solid foundation in fundamental business practices and disciplines is equally essential.
This is one of the key tenets of the Master of Science in Business Management (MScBM) programme at the School of...</description>
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      <pubDate>Thu, 19 Dec 2019 07:22:09 +0000</pubDate>
      <title>Changes keep course updated at Hong Kong Baptist University</title>
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      <description>There will always be one language that shines out above all others – the language of music. Regardless of nationality, origin, time or composition, music can connect and communicate through an array of emotions and messages – even mental images – with audiences of any race, age or language.
We’ve yet to invent a time machine, but we do have music, which is like a time machine, where we can go back to different times and places … with Norwegian composer Grieg’s music … you can always imagine a...</description>
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      <pubDate>Mon, 30 Sep 2019 03:23:22 +0000</pubDate>
      <title>‘Time machine’ musicians serve up smorgasbord of Nordic masterpieces by Sibelius, Grieg and Nielsen</title>
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