https://www.scmp.com/rss/298462/feed Anirban Mukhopadhyay is the editor-in-chief of the Journal of Consumer Psychology, and Associate Dean for Undergraduate Studies, and Lifestyle International Professor of Business at the Hong Kong University of Science and Technology. en https://assets.i-scmp.com/static/img/icons/scmp-meta-1200x630.png https://www.scmp.com “If a regular book is worth HK$100, how much would you pay for the equivalent e-book?” I ask undergraduates and MBA students this question in my introductory marketing classes at the beginning of the session on pricing. Responses usually settle at around HK$20, an imputed value that is 80 per cent lower. A little probing reveals that the underlying reasons mostly relate to manufacturing, transport and storage costs. I then ask whether they would prefer a regular book or an e-book, and why. Most... https://www.scmp.com/comment/opinion/article/3082700/coronavirus-pandemic-has-prompted-shift-online-learning-raising?utm_source=rss_feed https://www.scmp.com/comment/opinion/article/3082700/coronavirus-pandemic-has-prompted-shift-online-learning-raising?utm_source=rss_feed Tue, 05 May 2020 01:30:08 +0000 People's beliefs about the causes of obesity can affect their own weight, my research has shown. If you think lack of exercise is the primary cause of obesity, you are more likely to be overweight than someone who implicates poor diet. A 2010 survey revealed that 39.2 per cent of adults in Hong Kong are overweight, and this proportion is steadily growing. Google searches for "Hong Kong" and "weight loss" turn up over 8.25 million hits. Clearly this issue matters to a lot of people. Weight loss... https://www.scmp.com/lifestyle/technology/article/1187212/muddled-thinking-fuelling-obesity-epidemic?utm_source=rss_feed https://www.scmp.com/lifestyle/technology/article/1187212/muddled-thinking-fuelling-obesity-epidemic?utm_source=rss_feed Sat, 09 Mar 2013 16:00:00 +0000