https://www.scmp.com/rss/301202/feed en https://assets.i-scmp.com/static/img/icons/scmp-meta-1200x630.png https://www.scmp.com The growth of online crowdfunding has been phenomenal, and led by Malaysia and Singapore, online equity crowdfunding has also become legal in many parts of Southeast Asia. Using Kickstarter as a yardstick for the growth of online crowdfunding platforms gives us a sense of the dramatic growth experienced by such platforms. Since its inception in 2009, projects listed on Kickstarter have raised US$3.3 billion. Over 133,000 projects have become successfully funded. Based on such data many have... https://www.scmp.com/business/article/2122391/how-get-best-outcome-when-pitching-new-ventures-crowdfunding-backers?utm_source=rss_feed https://www.scmp.com/business/article/2122391/how-get-best-outcome-when-pitching-new-ventures-crowdfunding-backers?utm_source=rss_feed Sat, 02 Dec 2017 02:02:03 +0000 Experience matters. We live in an experience age and brands can no longer build strong positions by providing clear functional benefits. In research I undertook with a former colleague, Professor Peter Darke at York University, and then student and now professor at Queens University, Laurence Ashworth, we showed that exposing consumers to irrelevant experiential cues, e.g., asking consumers to listen to music genres they liked versus disliked on a given portable CD player influenced their choice... https://www.scmp.com/business/economy/article/1755463/customer-experience-matters-when-it-comes-building-lasting-brand?utm_source=rss_feed https://www.scmp.com/business/economy/article/1755463/customer-experience-matters-when-it-comes-building-lasting-brand?utm_source=rss_feed Fri, 03 Apr 2015 22:00:13 +0000 The economic landscape for Asian companies has fundamentally changed over the last several decades. With growth around the double digits in China for thirty-something years, and close to double digits in India for 20 or so years, a major portion of 2.5 billion people have risen out of poverty. Add to this the other rapidly growing Asian markets like Vietnam and Indonesia, along with the likes of Thailand and Malaysia, and we see a new market of some three billion consumers, whose buying power... https://www.scmp.com/business/companies/article/1208082/local-knowledge-comes-home-nest?utm_source=rss_feed https://www.scmp.com/business/companies/article/1208082/local-knowledge-comes-home-nest?utm_source=rss_feed Fri, 05 Apr 2013 16:00:00 +0000