https://www.scmp.com/rss/308743/feed Publicis Omnicom, which will result from the US$35.1 billion merger of Publicis and Omnicon, will be the biggest ad agency in the world, with combined sales of nearly US$23 billion and 130,000 employees. The merger plans were announced in July 2013. en https://assets.i-scmp.com/static/img/icons/scmp-meta-1200x630.png https://www.scmp.com A plan to merge Publicis and Omnicom into the world’s biggest advertising group has rivals ready to poach their blue-chip clients that might leave the new agency as it faces potential conflicts of interest. Without any defections, the Franco-US giant would bring the accounts of major competitors in a number of industries such as Apple and Samsung Electronics, or Coca Cola and PepsiCo, under one roof. Publicis Chief Executive Maurice Levy and his Omnicom counterpart, John Wren, spoke to some of... https://www.scmp.com/business/companies/article/1292985/ad-groups-plot-compete-new-publicis-omnicom?utm_source=rss_feed https://www.scmp.com/business/companies/article/1292985/ad-groups-plot-compete-new-publicis-omnicom?utm_source=rss_feed Tue, 30 Jul 2013 02:35:46 +0000 A proposed mega-merger between global ad agencies Publicis and Omnicom could bring rival accounts such as Coca-Cola and PepsiCo under one firm, underscoring the scale of the US$35.1 billion (HK$272.3 billion) deal and the potential conflicts it raises. The companies said the deal - presented as a merger of equals - would give the combined firm the necessary scale and investment firepower to cope with rapid changes wrought by technology on the advertising business. At a press conference in Paris,... https://www.scmp.com/business/companies/article/1292742/publicis-omnicom-merge-create-advertising-giant?utm_source=rss_feed https://www.scmp.com/business/companies/article/1292742/publicis-omnicom-merge-create-advertising-giant?utm_source=rss_feed Mon, 29 Jul 2013 02:56:22 +0000