https://www.scmp.com/rss/315410/feed en https://assets.i-scmp.com/static/img/icons/scmp-meta-1200x630.png https://www.scmp.com The debut fashion and film project A Rose Reborn of renowned director Park Chan-wook and Ermenegildo Zegna is full of innovative ideas and surprises.  This is a story about the new leadership generation with innovative spirit, joining hands to work on a project for the benefit of the world.  The director has recurrently touched on the innovation and new leadership, wisely reflecting the attitude and prominence of the brand. Not simply about fashion, but covering world issues and inner growth of... https://www.scmp.com/article/topics/arose-reborn/1631845/innovation-and-leadership?utm_source=rss_feed https://www.scmp.com/article/topics/arose-reborn/1631845/innovation-and-leadership?utm_source=rss_feed Tue, 04 Nov 2014 09:30:30 +0000 Themed with a young man’s journey for seeking knowledge and eventually transforming himself to be truly devoted to the world, the film A Rose Reborn also addresses the carrying on of splendid traditions.  Director Park Chan-wook imperceptibly connects the DNA of Ermenegildo Zegna into this project of fashion and film, revealing the innovative spirit of this Italian Mansion. The Zegna family states that “Our mission is to look to the future and turn our tradition to good account.” The brilliant... https://www.scmp.com/article/topics/arose-reborn/1631844/passing-wisdom?utm_source=rss_feed https://www.scmp.com/article/topics/arose-reborn/1631844/passing-wisdom?utm_source=rss_feed Tue, 04 Nov 2014 09:23:16 +0000 Two leaders of the new generation join hands to start a venture in the hope of creating a better new world – this is the framework of Ermenegildo Zegna and director Park Chan-wook’s film A Rose Reborn.  The idea of harmony and balance drawing from Eastern philosophies has repeatedly been related to ancient symbols, such as fresh air and water; in contrast to the loss of equilibrium in the modern world. You might wonder how could we see the invisible “fresh air” in the film? Indeed, air is shown... https://www.scmp.com/article/topics/arose-reborn/1627532/harmony-and-balance?utm_source=rss_feed https://www.scmp.com/article/topics/arose-reborn/1627532/harmony-and-balance?utm_source=rss_feed Wed, 29 Oct 2014 08:55:56 +0000 Life is presented as eggs in the innovative film A Rose Reborn, how about death?  In this creative collaboration of Ermenegildo Zegna and director Park Chan-wook, the figurative resurrection from death is a major theme.  Inspiring us with his camera, director Park shows us that life and death are not independent but co-existing.  It now becomes the turn to find out the set up for death. When we start to watch the episodes, we realise that on one hand Stephen succeeds in innovating his new... https://www.scmp.com/article/topics/arose-reborn/1626543/settings-death?utm_source=rss_feed https://www.scmp.com/article/topics/arose-reborn/1626543/settings-death?utm_source=rss_feed Tue, 28 Oct 2014 03:38:13 +0000 An elegant and philosophical film created by Ermenegildo Zegna and renowned director Park Chan-wook, the finale of A Rose Reborn was released last week.  The film themed with a metaphorical rebirth from death or destruction has been produced with various symbols and images.  The director notes that “only after some kind of death, in a symbolic sense, after going through some kind of destruction”, new life can begin.  Have you found any of those “secret codes” illustrating life in the... https://www.scmp.com/article/topics/arose-reborn/1625904/presentation-life?utm_source=rss_feed https://www.scmp.com/article/topics/arose-reborn/1625904/presentation-life?utm_source=rss_feed Tue, 28 Oct 2014 02:30:15 +0000 When it comes to the finale, it is always the most exciting and anticipating moment.  In the previous episodes, we have been travelling with Stephen to look for Mr Lu – deep down underground in the mine in Wyoming and to a museum in Shanghai exploring culture and arts.  In this last episode of Ermenegildo Zegna’s short movie A Rose Reborn, we are going to Milan to a cemetery, a place indicating death. But is death the end of everything?  When we look at the name of film, A Rose Reborn in the way... https://www.scmp.com/article/topics/arose-reborn/1620593/it-end-or-beginning?utm_source=rss_feed https://www.scmp.com/article/topics/arose-reborn/1620593/it-end-or-beginning?utm_source=rss_feed Mon, 20 Oct 2014 09:06:29 +0000 In Ermenegildo Zegna’s insightful film A Rose Reborn, the pursuit for knowledge, belief and ultimately a better future is depicted by Korean director Park Chan-wook through the growth of the role Stephan.  Head of Design at Ermenegildo Zegna Stefano Pilati specially created the wardrobe for the two main characters from his Couture collection.  The wardrobe, not only showcasing the brand’s fashion forwardness catering to the New Leadership Generation, is indeed an integral part of the plot... https://www.scmp.com/article/topics/arose-reborn/1618296/suit-behind-scene?utm_source=rss_feed https://www.scmp.com/article/topics/arose-reborn/1618296/suit-behind-scene?utm_source=rss_feed Fri, 17 Oct 2014 03:30:00 +0000 After experiencing the darkness and threat of death in the Wyoming mine, we are now travelling to Shanghai – the next stop in Stephen’s journey.  Rather than landing in a raw and remote underground location, this time we start in a place with selected exhibits showing human history, culture and arts.  We are in a museum in Shanghai.  Director Park Chan-wook is known for his clever use of symbolism and artistry in his other films, his iconic style is also found in “A Rose Reborn”, the elegant and... https://www.scmp.com/article/topics/arose-reborn/1612899/walking-through-path-culture-and-arts?utm_source=rss_feed https://www.scmp.com/article/topics/arose-reborn/1612899/walking-through-path-culture-and-arts?utm_source=rss_feed Thu, 09 Oct 2014 09:00:00 +0000 An elegant and philosophical film presented by Ermenegildo Zegna, “A Rose Reborn” brings us to travel to various places looking for a brighter future through the adventures of Stephen (Jack Huston), evocative of something rising from the death in a metaphorical rebirth.  The Italian maison has gathered international talents of different background to work together on the project showcasing its new style and fashion forwardness catering to The New Leadership Generation.  Famous film director Park... https://www.scmp.com/article/topics/arose-reborn/1610618/experience-zegna-rose-reborn?utm_source=rss_feed https://www.scmp.com/article/topics/arose-reborn/1610618/experience-zegna-rose-reborn?utm_source=rss_feed Mon, 06 Oct 2014 08:42:42 +0000 Co-starring with Jack Huston in Ermenegildo Zegna’s experimental film “A Rose Reborn”, Asian actor Daniel Wu’s identity in the story is still a mystery in the 2nd episode.  Having appeared with light in the mine, he disappears into the dark leaving Stephen with the exchanged jacket.  You will have to find out who he really is in the coming episodes.  Daniel talks about his role and the experience working with the brand, Director Park Chan-Wook and Jack. Q: Some say you embody a new style of... https://www.scmp.com/article/topics/arose-reborn/1601015/who-am-i-chat-daniel-wu?utm_source=rss_feed https://www.scmp.com/article/topics/arose-reborn/1601015/who-am-i-chat-daniel-wu?utm_source=rss_feed Mon, 29 Sep 2014 04:15:15 +0000 Imagine you are in the position of Stephen (Jack Huston).  With an urge to find someone who might be able to help you settle life crisis, you have to go 200 metres under the ground in a mine in an unfamiliar place and you don’t know what is going to happen.  You dare to take the challenge?  Experience Stephen’s adventure in the 2nd episode of Ermenegildo Zegna’s “A Rose Reborn” to learn how he speaks to the voice of Mr Lu. Stephen’s enlightenment has been witnessed in the last episode – how he... https://www.scmp.com/article/topics/arose-reborn/1597878/light-there-hope?utm_source=rss_feed https://www.scmp.com/article/topics/arose-reborn/1597878/light-there-hope?utm_source=rss_feed Mon, 22 Sep 2014 04:27:55 +0000 Playing the role of Stephen in “A Rose Reborn”, British actor Jack Huston identifies himself with the young entrepreneur who goes beyond his own world to explore a better future.  The film is an international collaboration project of Ermenegildo Zegna with prominent Korean director Park Chan-Wook and Asian actor Daniel Wu.  Jack shares his view towards the film, the cooperation and the brand. Q: Some say you have a forward looking, tough personality, which is a theme of the film.  How close do... https://www.scmp.com/article/topics/arose-reborn/1595387/stephen-and-i-chat-jack-huston?utm_source=rss_feed https://www.scmp.com/article/topics/arose-reborn/1595387/stephen-and-i-chat-jack-huston?utm_source=rss_feed Thu, 18 Sep 2014 08:29:10 +0000 Ermenegildo Zegna’s inventive video experience “A Rose Reborn” started last week.  In the first episode Stephen is facing some business issues in his small world where he eventually reaches out to an unknown universe.  Director of the film, internationally renowned Korean director Park Chan-Wook is a friend and fan of the luxury menswear brand.  For the first time working on a project combining fashion and film, he shares his ideas and insights about it. Q: Where were some of the things that... https://www.scmp.com/article/topics/arose-reborn/1592949/soul-behind-scene?utm_source=rss_feed https://www.scmp.com/article/topics/arose-reborn/1592949/soul-behind-scene?utm_source=rss_feed Mon, 15 Sep 2014 02:45:15 +0000 The much anticipated “A Rose Reborn” is coming to SCMP: Luxury menswear brand Ermenegildo Zegna joins hands with Korean director Park Chan-Wook, combining fashion and film in www.arose-reborn.com. With a stellar cast of Daniel Wu and Jack Huston, this heart-capturing 3 episodes plus a finale look at the new generation of men who pay attention to world issues, aiming at making the earth a better place to live. https://www.scmp.com/article/topics/arose-reborn/1589004/watch-daniel-wu-rose-reborn-trailer?utm_source=rss_feed https://www.scmp.com/article/topics/arose-reborn/1589004/watch-daniel-wu-rose-reborn-trailer?utm_source=rss_feed Tue, 09 Sep 2014 16:00:30 +0000 When was the last time you looked at the world around us, or you simply haven’t paid enough attention to yourself?  In “A Rose Reborn”, the cutting-edge project integrating fashion and film by Ermenegildo Zegna and renowned Korean director Park Chan-Wook, you are invited to travel and explore a new world with Stephen (by Jack Huston).  And you will identify yourself with him as the new generation of leadership. The story begins in a metropolitan city of ancient and old, London.  Being one of the... https://www.scmp.com/article/topics/arose-reborn/1587687/commencement-rebirth?utm_source=rss_feed https://www.scmp.com/article/topics/arose-reborn/1587687/commencement-rebirth?utm_source=rss_feed Mon, 08 Sep 2014 02:45:30 +0000 Ermenegildo Zegna’s experimental film “A Rose Reborn” looks into the positive hope of tomorrow’s world with a hint of rebirth.  This innovative project involves international talents from different cultural backgrounds, including the brand’s creative director Stefano Pilati, award-winning Korean director Park Chan-wook, famous Asian actor Daniel Wu and British actor Jack Huston.  All these professionals, behind or on the screen, signify the new generation of leadership in the film – the men... https://www.scmp.com/article/topics/arose-reborn/1584428/modern-leaders-new-globe?utm_source=rss_feed https://www.scmp.com/article/topics/arose-reborn/1584428/modern-leaders-new-globe?utm_source=rss_feed Thu, 04 Sep 2014 01:30:30 +0000 The cross-cultural film “A Rose Reborn” brought by Ermenegildo Zegna and renowned Korean director Park Chan-Wook explores the building of a better world under the guidance of a new generation of leaders.  The story title suggests a metaphorical rebirth from death when read as “arose reborn” with the plot blending in Eastern and Western cultures.  The two characters (Daniel Wu and Jack Huston) visit various significant locations including London, Wyoming, Shanghai and Milan, with each place... https://www.scmp.com/article/topics/arose-reborn/1581755/path-revitalise-roses?utm_source=rss_feed https://www.scmp.com/article/topics/arose-reborn/1581755/path-revitalise-roses?utm_source=rss_feed Mon, 01 Sep 2014 03:30:00 +0000 An innovative way to look at the new leadership generation and today’s world, luxury menswear brand Ermenegildo Zegna communicates fashion through a thrilling film experience  “A Rose Reborn”.  This heart-capturing project of 3 episodes plus a finale looks at the new generation of men who pay attention to world issues, aiming at making the earth a better place to live. Each episode will be released on www.arose-reborn.com with the official trailer be launched on Sep 9th. “A Rose Reborn” is an... https://www.scmp.com/article/topics/arose-reborn/1580519/arose-reborn-creation-better-world?utm_source=rss_feed https://www.scmp.com/article/topics/arose-reborn/1580519/arose-reborn-creation-better-world?utm_source=rss_feed Wed, 27 Aug 2014 04:45:15 +0000