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    <title>Akim Mousterou - South China Morning Post</title>
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    <description>Akim Mousterou is an avid connoisseur of the sartorial universe. As the founder of luxury consultancy firm High-Toned, he has worked with major fashion houses under industry giants as well as independent, family-owned companies. Mousterou has also been a regular at major men’s fashion weeks in Paris, London, New York and Pitti Uomo in Florence. Born in Paris, Mousterou has lived in New York and Tokyo.</description>
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      <description>Haute couture houses suffered during the first and second world wars from fabric limitations and financial instability. They lost their wealthiest American clients due to the Wall Street Crash in 1929. All those tragic events, combined with the ready-to-wear revolution, led to the disappearance of many famous names such as House of Worth, Paul Poiret, Jean Patou, Madeleine Vionnet, Molyneux, Schiaparelli, Rochas, Doucet and Nina Ricci.
Paris Fashion Week: the 5 biggest trends from the...</description>
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      <link>https://www.scmp.com/magazines/style/fashion-beauty/article/3005090/karl-lagerfeld-saved-chanel-so-which-other-dormant?utm_source=rss_feed</link>
      <pubDate>Sun, 21 Apr 2019 04:00:07 +0000</pubDate>
      <title>Karl Lagerfeld saved Chanel – so which other dormant heritage brands are being revived?</title>
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      <description>When style is timeless, trends swing like a pendulum. Infinite motion from one extreme to the other is a simple way for brands to get your attention. From London, to Paris, via Milan, most used a form of self-hypnosis during their spring 2019 menswear collections – and in more than 200 fashion shows, it was impossible to find a clear pattern for a distinct print or colour that stands out. The presentations threw up florals, bright neon, snakeskin prints, soft palettes, vintage denim, striking...</description>
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      <pubDate>Tue, 05 Mar 2019 02:00:23 +0000</pubDate>
      <title>From the runway to the streets, here’s how to rock the latest menswear trends</title>
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      <description>Paris Fashion Week has become the most important capital for the menswear industry. Many Asian designers showed their collections alongside the big names such as Louis Vuitton and Celine.
While established figures Yohji Yamamoto and Issey Miyake and new stars Sacai, Undercover, Junya Watanabe were among more than 12 Japanese designers and contemporary South Korean brands, Juun J and Wooyoungmi, a new generation of Chinese designers has grasped the initiative.
Paris Fashion Week: Dior switches...</description>
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      <pubDate>Sat, 23 Feb 2019 06:03:49 +0000</pubDate>
      <title>Paris Fashion Week: 4 Chinese designers who are shaking up the establishment</title>
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      <description>The most anticipated menswear show of fall 2019, Celine, by Hedi Slimane, closed Paris’ menswear fashion week last Sunday.
The French designer had previously previewed some of his menswear creations in Paris last September, as part of his Celine womenswear debut.
Paris Fashion Week: Celine Dion, Dakota Fanning grace Armani’s glittering art deco couture feast
This time round, Slimane, the “enfant terrible” of Paris fashion, unveiled his first full stand-alone menswear collection for the French...</description>
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      <pubDate>Sun, 27 Jan 2019 01:00:00 +0000</pubDate>
      <title>Paris Fashion Week: Hedi Slimane cuts a dash with his skinny-suited Celine designs for men</title>
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      <description>Last week, during the launch of the Galaxy 8As, Samsung China announced its collaboration with the brand Supreme to a small audience via live stream on their official Weibo account.
Within hours, however, the army of Supreme fans almost brought the internet to a standstill as they denounced Samsung’s partner as an impostor. Turned out, Samsung wasn’t talking about the famous New York-based streetwear brand Supreme, but Supreme Italia.
After a public relations backlash, the Korean tech giant was...</description>
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      <pubDate>Mon, 24 Dec 2018 07:02:14 +0000</pubDate>
      <title>After Samsung China’s ‘fake’ Supreme deal, we look at 5 of the original brand’s skateboarding collaborations</title>
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      <description>Comments allegedly from Stefano Gabbana recently destroyed 33 years of Dolce &amp; Gabbana’s brand equity in 48 hours after private messages attributed to his Instagram account went viral.
On the other end of the spectrum, Kylie Jenner’s make-up company, Kylie Cosmetics, used social media to generate US$420 million in sales during the first 18 months and is projected to make US$1 billion by 2022.
While fashion CEOs already have their own Instagram accounts, most do not have the fancy lifestyle and...</description>
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      <pubDate>Sat, 08 Dec 2018 06:00:15 +0000</pubDate>
      <title>How can fashion industry CEOs be more like Kylie Jenner than Stefano Gabbana on Instagram?</title>
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      <description>“Our sales are slowing down in Europe, even if we have a great media plan focused on premium media that have been long-time partners …” the senior executive of a famous fashion house said to me during a lunch meeting in Paris. My answer was quite simple: “I don’t think your final customers in Europe read French magazines. I believe that your typical client is probably a young woman glued to her smartphone, reading bag reviews on WeChat in Chinese.”
My name is Akim Mousterou, I’ve been a business...</description>
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      <pubDate>Sun, 14 Oct 2018 04:03:41 +0000</pubDate>
      <title>How digital tools are helping brands reach Chinese consumers</title>
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      <description>The shirt might be one of the most underestimated garments in the menswear wardrobe, despite having a strong impact on men’s fashion. The quality of the fabric, the balance of the fit, the shape of the collar, the length of the arms, and the details of the cuffs will define the lines of your silhouette. A beautifully made shirt has the power to transform your look.
Prestigious shirtmakers such as Charvet in Paris, Turnbull &amp; Asser in London, Luca Avitabile in Naples and Ascot Chang in Hong Kong...</description>
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      <pubDate>Sun, 16 Sep 2018 02:00:30 +0000</pubDate>
      <title>Why Asia is the ultimate destination for bespoke shirts and tailoring</title>
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      <description>Streetwear has infiltrated high fashion. Nothing epitomises this reality more than Virgil Abloh’s appointment as artistic director at Louis Vuitton and Kim Jones’s appointment as artistic director at Dior Homme.
After years of avoiding it, luxury brands are now fully embracing the power of streetwear culture. If rappers are the new royalty of fashion, Clot from Hong Kong, Ambush from Japan and 1017 ALYX 9SM from the United States are the royal guards, imposing their vision on the fashion...</description>
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      <pubDate>Tue, 10 Jul 2018 09:04:49 +0000</pubDate>
      <title>Streetwear labels Clot, Ambush, 1017 ALYX 9SM take over Paris Men’s Fashion Week</title>
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      <description>On June 22, the creative director of Alexander McQueen, Sarah Burton, showcased Alexander McQueen’s spring/summer 2019 collection in Paris, inspired by the spirit of British artists such as painter Francis Bacon and photographer John Deakin – powerful and charismatic figures who were able to demonstrate sensitivity and vulnerability in their work.

The new collection was presented in the Orangery of the French Senate on the grounds of the Luxembourg Gardens in Paris. Last year, the runway was in...</description>
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      <pubDate>Wed, 27 Jun 2018 01:31:45 +0000</pubDate>
      <title>Alexander McQueen’s spring/summer 2019 men’s collection captures the tensions between formality and artistic freedom</title>
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      <description>Last week, one of the most authentic independent designer brands, Dries Van Noten, surprisingly sold a majority stake to Spanish fashion and fragrance group Puig.
Dries Van Noten’s winning streak paints Paris Fashion Week in vibrant colours
Even in the fashion and luxury industry, the appetite for mergers and acquisitions remains at a record high this year.

The eponymous brand launched by Belgian designer Dries Van Noten is now part of a fashion group that includes Carolina Herrera, Nina Ricci,...</description>
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      <pubDate>Wed, 27 Jun 2018 01:03:37 +0000</pubDate>
      <title>Paris Men’s Fashion Week: bold Dries Van Noten lets his clothes do the talking</title>
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      <description>It has been a long road for the Japanese designer Chitose Abe and her Tokyo-based brand, Sacai. She began her career working as a patternmaker for Rei Kawakubo at Comme des Garçons, then for Junya Watanabe. After leaving the cult label Comme des Garçons and about a year after giving birth to a daughter, Chitose Abe founded her label Sacai, a play on her maiden name, Sakai. She has became one of the most loved fashion designers in the menswear industry.

She showcased the Sacai womenswear and...</description>
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      <pubDate>Tue, 26 Jun 2018 03:33:05 +0000</pubDate>
      <title>Chitose Abe’s Sacai turns seasons upside down with collection in Paris</title>
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      <description>Kim Jones’ last show as men’s artistic director for Louis Vuitton was the most anticipated show in January during Paris Men’s Fashion Week.
News of the appointment of Virgil Abloh – founder of the high-end streetwear label Off-White and a long-time creative director of Kanye West’s creative agency, DONDA – as Louis Vuitton new men’s artistic director in March took the industry by surprise.
Virgil Abloh named Louis Vuitton’s new men’s artistic director 
Trained as architect, not a fashion...</description>
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      <pubDate>Fri, 22 Jun 2018 09:30:15 +0000</pubDate>
      <title>Paris Men’s Fashion Show: tearful Virgil Abloh catches the eye with  colourful Louis Vuitton debut</title>
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      <description>In the fashion world, the sneaker is now the new ‘It’ bag.
Classic sports brands, such as Nike, Under Armour and Adidas, and luxury fashion houses, such as Balenciaga, Prada and Louis Vuitton, all seem to be obsessed with the “dad shoes” trend.
This trend, ironically, aims to entice millennial customers by recreating the style of trainers worn by their baby-boomer dads.
9 hot new sneaker collaborations you need to know
In 2015, the global athletic footwear market was valued at US$75.2 billion...</description>
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      <pubDate>Thu, 10 May 2018 04:00:45 +0000</pubDate>
      <title>5 cool sneakers for men who want to give ugly ‘dad shoes’ the boot</title>
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      <description>French fashion house Louis Vuitton relaunched its fragrance offerings in 2016 by releasing seven different perfumes at the same time.
These intensely feminine fragrances, featuring stunning floral notes, traced a journey of emotions. 
Now it plans to unveil a new perfume, Le Jour se Lève, or “Daybreak” in French, in March.

All eight fragrances have been created by master perfumer, Jacques Cavallier-Belletrud.
Louis Vuitton’s new perfume range: meet the master maker
Cavallier-Belletrud was also...</description>
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      <link>https://www.scmp.com/magazines/style/news-trends/article/2132684/daybreak-approaches-louis-vuitton-hit-high-notes-new?utm_source=rss_feed</link>
      <pubDate>Fri, 09 Feb 2018 08:33:24 +0000</pubDate>
      <title>Daybreak approaches: Louis Vuitton to hit high notes with new haute perfume, Le Jour se Lève</title>
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      <description>During Paris Haute Couture Week, Valentino can always be counted on for delivering a glamorous collection. Just seven days after his autumn/winter 2018 menswear show, Pierpaolo Piccioli unveiled for spring/summer a sophisticated couture collection centred around craftsmanship with a contemporary mindset.

Valentino showed in its long-time couture venue, the Hôtel Salomon de Rothschild, setting up single rows of seating along the hotel particulier’s ground and upper floor salons. The Italian...</description>
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      <link>https://www.scmp.com/magazines/style/fashion-beauty/article/2130503/haute-couture-week-valentino-injects-youthful-energy?utm_source=rss_feed</link>
      <pubDate>Thu, 25 Jan 2018 05:31:59 +0000</pubDate>
      <title>Haute Couture Week: Valentino injects youthful energy into haute couture with a pop of colours</title>
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      <description>French luxury brand Chanel tends to rise above the competition at the Paris Couture Fashion Week with the creativity of their titanic productions inside the Grand Palais. Chanel has previously transformed the interior of the Grand Palais into a giant model of the Eiffel Tower, an international airport terminal, a Chanel-branded supermarket, and a life-sized waterfall. This time, guests such as American director Sofia Coppola, British singer Rita Ora and French actress Marion Cotillard were...</description>
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      <pubDate>Wed, 24 Jan 2018 06:17:35 +0000</pubDate>
      <title>Haute Couture Week: Chanel goes back to its roots with intimate French summer garden</title>
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      <description>Christian Dior plunged guests into a surrealist mood on the first day of Haute Couture Week in Paris with 72 impressive black and white pieces, which play on the illusion, the fantastic and the dreamy.
Designer Maria Grazia Chiuri’s haute couture show took place at the Musée Rodin in Paris on Monday afternoon. In the garden of the most romantic and realist French artist, the show took place inside a huge cube covered in a checkered pattern. A theatrical decor was created inside with the...</description>
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      <pubDate>Tue, 23 Jan 2018 09:33:33 +0000</pubDate>
      <title>Haute Couture Week: Christian Dior designer Maria Grazia Chiuri plays on the illusion, the fantastic and the dreamy</title>
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      <description>Most fashion shows today must be beautiful, well-rounded productions to achieve a big impact and be remembered in a busy schedule packed with big names and extravagant displays.
Artistic director Sarah Burton’s magnificent scenography delivers an intimate vision laden with intricate details, gracefully demanding the audience to remain attentive to the evolution of Alexander McQueen.
Thanks to the storytelling, Burton’s shows are bound like a book.
Season after season, womenswear and menswear...</description>
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      <pubDate>Mon, 22 Jan 2018 10:32:28 +0000</pubDate>
      <title>Alexander McQueen’s Burton debuts new take on classic Savile Row tailoring</title>
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      <description>Sailing towards the horizon, searching for adventures on the other side of the world is what the Louis Vuitton spirit of travel is all about. Designing for the Parisian house since 2011, men’s artistic director Kim Jones’ collections have continued to push the travel aesthetic. The British designer always mixed his collections with streetwear flair, bridging the gap between loyal customers and upcoming millennials crowd.
Two days before the show, the discreet designer revealed a nostalgic...</description>
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      <pubDate>Fri, 19 Jan 2018 12:04:18 +0000</pubDate>
      <title>Kim Jones makes a grand exit with exciting finale</title>
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      <description>Start-ups are a symbol of innovation and creativity. The luxury landscape is changing because of technological advances and the success of start-ups. Many luxury brands are recognising the innovation of start-ups and even acquiring them for their technology and for future growth.
The watch industry, for example, is split between watchmakers focused on carefully manufactured timepieces and the new wave of watchmakers that are embracing tech-enabled smartwatches. Brands such as Montblanc have...</description>
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      <pubDate>Wed, 11 Oct 2017 01:30:45 +0000</pubDate>
      <title>Luxury brands acquire start-ups to smarten up and future-proof fashion</title>
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      <description>The storytelling of Sarah Burton for the house Alexander McQueen has always been deeply rooted in British heritage. Since the beginning of men’s collections back in 2005, they had been shown in Milan, and then in London for a few seasons. Since then, the menswear collection has been absent from the catwalk, favouring instead presentations and sophisticated lookbooks.
This year, for the first time, Sarah Burton showcased her Alexander McQueen spring/summer 2018 collection in a runway format for...</description>
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      <pubDate>Tue, 27 Jun 2017 04:11:47 +0000</pubDate>
      <title>Sarah Burton opens new chapter for Alexander McQueen</title>
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      <description>In the 1970s, Marc Bohan created the first Dior menswear collection, “Christian Dior Monsieur”. Then in 2001, Hedi Slimane introduced Dior Homme’s characteristic slim silhouette, which has since transformed the menswear industry. And since 2008, Kris Van Assche has been developing his own aesthetic, season after season. His autumn/winter 2017 collection, called “HarDior”, featured suits tailored for the rave culture.
On day four of men’s fashion week, Van Assche revealed Dior Homme spring/summer...</description>
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      <pubDate>Mon, 26 Jun 2017 06:15:30 +0000</pubDate>
      <title>Kris Van Assche gives tailoring a sportswear twist at Dior Homme spring/summer 2018 in Paris</title>
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      <description>Hermès’ menswear collections invariably have clean lines, luxurious fabrics and timeless statement pieces. They are a tribute to artistic director Véronique Nichanian, who was recruited in 1988 by former chairman Jean-Louis Dumas, and the French designer has built a style of great refinement in that time.
Hermès showcased its spring/summer 2018 collection at le Cloître des Cordeliers, a 14th century abbey, which has been converted into a cultural centre.

This season, Hermès has embraced leisure...</description>
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      <pubDate>Mon, 26 Jun 2017 05:51:46 +0000</pubDate>
      <title>Artistic director Véronique Nichanian ensures Hermès remains epitome of French chic</title>
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      <description>The most famous designer of the Antwerp Six, Dries Van Noten has become one of the staples of Paris menswear fashion week. Year after year, season after season, Dries Van Noten is one of the very few designers that brings sharp garments, carefully selected fabrics, interesting prints and great details mixed in a smart collection that never disappoints. In his 25-year-long career, his menswear show for autumn/winter 2017 at Palais Garnier opera house was a monumental moment.
On this year’s...</description>
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      <pubDate>Fri, 23 Jun 2017 06:45:00 +0000</pubDate>
      <title>Dries Van Noten reinterprets key menswear staples in SS18 collection</title>
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      <description>Last season, British designer Kim Jones unveiled not one but two amazing collaborations for French luxury house Louis Vuitton. The first collaboration was with legendary skateboard brand from New-York, Supreme, which became an internet sensation immediately. The second collaboration was with Japanese label Fragment Design of streetwear pioneer Hiroshi Fujiwara, which was more discreet.





A post shared by mrkimjones (@mrkimjones) on Feb 15, 2017 at 6:31am PST



Once again, Louis Vuitton...</description>
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      <pubDate>Fri, 23 Jun 2017 04:15:45 +0000</pubDate>
      <title>Louis Vuitton SS18: Menswear runway draws Asian celebrities Gong Yoo, Hidetoshi Nakata, Xu Weizhou</title>
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      <description>The most glamorous Italian house based in Paris, Valentino, is now under the direction of Pierpaolo Piccioli, following the split from his design partner Maria Grazia Chiuri who went to Dior last year. Last season, for his first solo menswear collection, the Italian designer teamed up with the English artist Jamie Reid to create a range of patchwork poetically punk quotes such as “Claim your heritage” or “Beauty is your birthright.”

Piccioli’s overall silhouette was mainly coats and baseball...</description>
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      <pubDate>Thu, 22 Jun 2017 04:00:15 +0000</pubDate>
      <title>Valentino’s SS18 menswear collection focuses on sportswear</title>
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      <description>Christian Dior haute couture show: French fashion house gets intimate in front of Céline Dion at unveiling of autumn/winter collection ahead of expected announcement of its new couturier.
 

 
Serge Ruffieux and Lucie Meier went back to basics for Christian Dior’s haute couture autumn winter 2016 collection in Paris. The French fashion house has endured an unsettling period since Briton John Galliano’s dramatic exit in 2011, a situation that was not helped when Belgian designer Raf Simons...</description>
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      <pubDate>Thu, 07 Jul 2016 04:00:00 +0000</pubDate>
      <title>Dior plays it safe with minimalist approach for haute couture autumn/winter 2016 collection in Paris</title>
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      <description>A Versace show requires a cast of supermodels and front-row celebrities. When Donatella Versace presented her Atelier Versace autumn/winter 2016 collection at the beautiful Palais Brongniart, British supermodel Naomi Campbell, American actress Jennifer Garner and American actor Bradley Cooper were all in the front row.  
 

 

English model, singer-songwriter and guitarist, Karen Elson opened proceedings in a sexy powder pink cashmere trench coat with a shawl made of silver green silk...</description>
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      <pubDate>Tue, 05 Jul 2016 10:00:00 +0000</pubDate>
      <title>Stars come out to play for unveiling of Atelier Versace’s Haute Couture autumn/winter 2016 collection in Paris</title>
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      <description>Aimed to redefine the meaning of true sartorial luxury in a unique haven, Attire House was designed by Japanese architect Jin Hidaka and opened this month with a classic haberdashery for men; a barber's shop from Mayfair's award-winning Gentlemen's Tonic; and a world-class mixologist’s bar, all under the same roof.
Pitti Uomo 90 : STYLE Reports 
Chau and Chan want to reconnect their guests with the artisans and manufacturers who create the highest quality garments, shoes, and accessories in the...</description>
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      <pubDate>Fri, 01 Jul 2016 04:00:45 +0000</pubDate>
      <title>Attire House, with its best and most stylish labels, opens a gentlemen's fashion store in Hong Kong </title>
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    <item>
      <description>Read more updates from Pitti Uomo 90 here.
This quiet last day of Pitti Uomo provides the perfect opportunity to analyse the intense past three days in the beautiful city of Florence. No big events are scheduled, so menswear buyers from department stores are finishing their last deals and the press is preparing to fly to Milan Fashion Week.

A bit of chaos is coming into the menswear fashion world. Fashion weeks dedicated to men are losing their attractiveness because of the inclusion of...</description>
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      <pubDate>Tue, 21 Jun 2016 05:15:00 +0000</pubDate>
      <title>Between the London and Milan Fashion Weeks, Pitti Immagine Uomo sets itself apart with a five-star schedule </title>
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    <item>
      <description>HIGHLIGHTS
 
- Workwear brand Visvim’s SS17 fashion show is dedicated to the theme of love.
- Italian designer Lucio Vanotti’s SS17 collection showcases simple silhouettes with vibrant colours.
- Famous Italian blogger Fabio Attanasio is a frequent visitor of Pitti Uomo.
- Dior former creative director Raf Simons returns to Pitti Uomo and brings his SS17 collection inspired by American photographer Robert Mapplethorpe’s works.
 
Read more updates from Pitti Uomo 90 here.
 
9.20 am
Third...</description>
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      <pubDate>Mon, 20 Jun 2016 04:15:00 +0000</pubDate>
      <title>Pitti Journal Day 3</title>
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    <item>
      <description>HIGHLIGHTS
- Pitti Uomo 90 takes place in Florence with gorgeous architectural backdrops
- Gucci Museo unveils the brand’s 90-year history
- We visit the renowned tailoring house Liverano &amp; Liverano
- Moscow-based designer Gosha Rubchinskiy presents his SS17 menswear collection
- The day ends with Cartier’s launch event for its new watch “Drive de Cartier”
Read more updates from Pitti Uomo 90 here.
 
9.35 AM
Beautiful view of ‘Pont Vecchio’ (Old bridge in Italian)

 
10 AM
Situated in the heart...</description>
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      <pubDate>Thu, 16 Jun 2016 09:30:30 +0000</pubDate>
      <title>Pitti Journal Day 2</title>
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    <item>
      <description>Read more updates from Pitti Uomo 90 here.
 
7.35 AM
Sunny flight from Paris To Florence

 
10.30 AM
Palazzo Vecchio (old palace), the town hall of Florence, Italy

 
11.13 AM
Dario Nardella (Mayor of the city of Florence), Andrea Cavicchi (president of the Italian fashion council of Florence), Gaetano Marzotto (president of Pitti Immagine) officially open Pitti Immagine Uomo 90

 
14.30 PM
Behind the 14th century walls of the fort, we can see an army of elegant men
 

 
14.50 PM
Style...</description>
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      <pubDate>Wed, 15 Jun 2016 09:00:30 +0000</pubDate>
      <title>Pitti Journal Day 1 </title>
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      <description>Can you introduce United Arrows?
Established in 1989, United Arrows (UA) is a multi-label store “from Japan”. However, nowadays in Japan, this is commonly referred to as a “select shop”. I think that it is the “originator” of select shop.
We are carrying various products from Japan and around the world as well as United Arrows' original brands. Based on the company’s philosophy, “Our shop is dedicated to customers”, we select brands - from nameless ones to famous ones - and the standard of...</description>
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      <link>https://www.scmp.com/magazines/style/article/1975047/brains-behind-brand-united-arrows-hirofumi-kurino-explains-his?utm_source=rss_feed</link>
      <pubDate>Tue, 14 Jun 2016 08:00:45 +0000</pubDate>
      <title>United Arrows' Hirofumi Kurino explains his vision </title>
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      <description>After previous seasons' partnerships with Moschino by Jeremy Scott, Hood by Air, and Korean designer Juun.J, Pitti Immagine Uomo 90 will announce another eclectic mix of one-of-a-kind events spanning cutting-edge urban labels, internationally renowned high-end designers, and classic gentlemen’s brands.
“Visions of Fashion”, the first exhibition covering the German fashion designer Karl Lagerfeld’s entire photography career, will open on June 14 in the Palazzo Pitti. Curated by image director at...</description>
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      <pubDate>Mon, 13 Jun 2016 07:00:00 +0000</pubDate>
      <title>Pitti Uomo 90: preview of the world's most important menswear trade show </title>
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