https://www.scmp.com/rss/323176/feed Joerg Niessing is an affiliate professor of marketing at INSEAD and programme director of leading digital marketing strategy en https://assets.i-scmp.com/static/img/icons/scmp-meta-1200x630.png https://www.scmp.com In 2017 “improving the digital customer experience” was ranked as one of the top strategic priorities by senior executives in several studies. But “digital transformation” is a slippery term. It is so often used that its actual meaning can seem vague. It is tempting for companies to rush to get onto the digital “runway” and showcase their “digital first” strategy. After all, customers live in an increasingly hyper-connected world. The last few years alone have seen new digital tools,... https://www.scmp.com/business/article/2126070/why-companies-shouldnt-rush-their-digital-transformation?utm_source=rss_feed https://www.scmp.com/business/article/2126070/why-companies-shouldnt-rush-their-digital-transformation?utm_source=rss_feed Fri, 29 Dec 2017 02:16:21 +0000 Adapting to the continuing digitisation of the economy, and of society in general, is arguably the most challenging transformation every business is currently facing. Digital tools and trends are invading the business environment faster than companies can react, provoking significant changes in the way we communicate, consume, work, buy and sell. The scale and pace of the change brought by “digital” is matched only by the large-scale industrial revolutions that leveraged coal or electricity. By... https://www.scmp.com/business/companies/article/2012542/five-steps-companies-need-take-great-digital-customer-experiences?utm_source=rss_feed https://www.scmp.com/business/companies/article/2012542/five-steps-companies-need-take-great-digital-customer-experiences?utm_source=rss_feed Fri, 02 Sep 2016 13:03:57 +0000 It has been undoubtedly one of the most discussed business topics in recent years, and one that caused strong urgency among executives around the world: the big data revolution, or potentially fad, according to some sceptics, has led to a boom of technology investments that bring memories of the internet bubble more than 15 years ago. Cases of successful use of data, big or small, are abundant, but so are the failures to do so. A recent survey of more than 100 executives conducted at Insead... https://www.scmp.com/business/companies/article/1564505/big-data-move-brings-big-business-opportunities?utm_source=rss_feed https://www.scmp.com/business/companies/article/1564505/big-data-move-brings-big-business-opportunities?utm_source=rss_feed Fri, 01 Aug 2014 17:30:00 +0000