https://www.scmp.com/rss/323825/feed en https://assets.i-scmp.com/static/img/icons/scmp-meta-1200x630.png https://www.scmp.com You’re shopping in Central. You run into his ex-girlfriend. They are sharing a memory and laughing over it fondly. No, you are not going to turn into the Incredible Hulk – not physically. But emotionally, you are already ripping out of your clothes. You touch his arm and say, “We have to go, darling”. As you walk off, you tighten your grip possessively on him. As Valentine’s Day nears, there can be a desire to keep an even shorter leash on our loved ones than usual, and it may even make us more... https://www.scmp.com/week-asia/society/article/2070454/dont-shop-when-youre-jealous-especially-valentines-day?utm_source=rss_feed https://www.scmp.com/week-asia/society/article/2070454/dont-shop-when-youre-jealous-especially-valentines-day?utm_source=rss_feed Mon, 13 Feb 2017 11:10:55 +0000 Nostalgia, a sentimental longing for the past, can put one in a wonderful state of mind. It increases one’s sense of being loved and protected; it can counteract loneliness or enhance self-esteem and induce optimism about the future. Nostalgia as a psychological state has also been used to increase pro-social behaviour, and decrease anti-social acts. Retailers, recognising its power, have long used nostalgia as a marketing tool. You may remember recent promotions when McDonald’s and Coca-Cola... https://www.scmp.com/week-asia/society/article/2059319/how-nostalgia-helps-retail-business?utm_source=rss_feed https://www.scmp.com/week-asia/society/article/2059319/how-nostalgia-helps-retail-business?utm_source=rss_feed Wed, 04 Jan 2017 11:49:21 +0000