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    <title>Paul Widdop - South China Morning Post</title>
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    <description>Dr Paul Widdop is a cultural networks analyst at Leeds Beckett University in the UK. He is also co-founder of The Football Collective and research editor of Connect Sport.</description>
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      <title>Paul Widdop - South China Morning Post</title>
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      <description>India does not do things by halves. Bollywood movies, for instance, are often lavish affairs, funded by huge budgets and populated by casts of thousands. Although a hugely popular staple of everyday life in India, Bollywood movies can be complicated and confusing, with many elements heavily influenced by entertainment elsewhere.
Such observations seem resonant in the context of Indian sport, as well as cinema: the country’s biggest game, cricket, is a remnant of a previous, colonial era which is...</description>
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      <pubDate>Mon, 03 Aug 2020 00:00:24 +0000</pubDate>
      <title>Indian sport remains a great enigma: a Bollywood-style epic yet to be shown to the world</title>
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      <description>As the sun sets on another decade and a new one rises, the frantic pace of modern sport seems unrelenting, and nowhere more so than in Japan. Indeed, having just hosted the 2019 Rugby World Cup, Hinomoto-no-kuni heads into 2020 as the host of perhaps the world’s biggest sporting mega event, the Olympic and Paralympic Games.
Across in West Asia, fresh from its hosting of the world title boxing bout involving Andy Ruiz and Anthony Joshua, Saudi Arabia will presumably continue to vigorously pursue...</description>
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      <pubDate>Thu, 19 Dec 2019 07:19:11 +0000</pubDate>
      <title>UFC, Manchester City and NFL money networks see East meets West meets private investment</title>
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      <description>When South African captain Siya Kolisi recently lifted rugby union’s World Cup trophy in Yokohama, it wasn’t just a significant moment in his country’s history. It was also an important one in the history of the tournament’s host nation, Japan.
Not only was this the first time that an Asian nation had hosted rugby’s showcase event, it was also something of a coming-out party for Japan’s year of sport. Japan will next be in the global sporting spotlight in 2020 when Tokyo hosts both the Olympic...</description>
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      <pubDate>Wed, 20 Nov 2019 00:00:12 +0000</pubDate>
      <title>Explosion in Japan’s commercial partnerships shows the soft power on offer in sport</title>
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      <description>Some 15 years ago, English Premier League (EPL) football matches between Manchester City and Arsenal were innocuous affairs – perhaps aside from a little north-south antagonism, which, at the time, sometimes characterised these games.
Nowadays, fixtures between the two EPL giants are more pointed, though off the pitch rather than on it. And there’s a reason for this.
Behind each club sits a constituent of the United Arab Emirates (UAE). In City’s case, it’s Abu Dhabi; for Arsenal, it’s...</description>
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      <pubDate>Tue, 02 Jul 2019 00:00:23 +0000</pubDate>
      <title>A tug of war between the emirates: Abu Dhabi and Dubai – two brothers battling in sports</title>
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      <description>Eden Hazard, a Belgian playing for English Premier League club Chelsea, recently scored the deciding penalty in a Uefa Europa League semi-final against Eintracht Frankfurt. The goal secured the team a place in the competition’s final against Arsenal, a match that will be staged in Baku – Azerbaijan’s capital city.
Most Chelsea and Arsenal fans were left scratching their heads, wondering where Baku actually was, which was quickly followed by questions about how to get there. The latter took on...</description>
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      <pubDate>Mon, 27 May 2019 00:00:13 +0000</pubDate>
      <title>Baku in the big league: Arsenal and Chelsea supporters caught up in Uefa playing politics with Azerbaijan</title>
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      <description>It would be really interesting to see Fifa President Gianni Infantino’s burgeoning air miles account, which would inevitably reveal details of a man who spends his time shuttling between countries across the world. And there are some more miles to come, as he will soon be travelling Stateside to attend Fifa’s next Council meeting in Miami due to take place on the 14th and 15th of this month.
Extensive travel is to be expected when working for Fifa; after all, Infantino is the leader of world...</description>
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      <pubDate>Wed, 13 Mar 2019 08:30:44 +0000</pubDate>
      <title>Fifa president Gianni Infantino plays the global game: how football has become a subtle but strong diplomacy tool</title>
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      <description>Russia recently launched the official poster that will be used to promote the 2018 Fifa World Cup. It portrays the image of leaping goalkeeper Lev Yashin, a Russian football great during the late 1950s and throughout the 1960s.
The imagery used in the poster prompted all manner of discussion on news and social media. Consensus seemed to be the semiotics of it hark back to communist era Soviet Union, when the country was in its pomp and at the height of its global power. In other words, the...</description>
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      <pubDate>Wed, 20 Dec 2017 03:32:18 +0000</pubDate>
      <title>Far-reaching Gazprom deals show Russia’s state-backed sports sponsorship soft power play is flexing its muscles</title>
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      <description>Over the last decade, Qatar has become synonymous with sport, albeit at times contentiously. The small Gulf nation’s rapid ascendancy to a position of influence in world sport has not been accidental. In its 2030 National Vision and accompanying development strategy, sport is explicitly mentioned as a vehicle through which Qatar can achieve a multiplicity of goals.
The country is one of the world’s biggest oil and gas producers, which has enabled it to accumulate considerable currency reserves....</description>
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      <pubDate>Mon, 11 Dec 2017 05:41:10 +0000</pubDate>
      <title>Soft power sponsorships: how Qatar uses sport to promote a positive picture to the outside world</title>
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      <description>Ali Baba is a character from the folk tale Ali Baba and the Forty Thieves, a woodcutter who gains entry to a den of treasure using the phrase ‘open sesame’.
As the tale’s tit suggests, the treasure is ill-gotten, accumulated by a gang of thieves who try to kill Ali when he finds it. A willing servant strikes first though, killing the thieves and saving Ali, who then unites her in marriage with his son.
What this ta might tell us about sport in the 21st century is probably best ft unexplored at...</description>
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      <pubDate>Fri, 27 Jan 2017 04:18:35 +0000</pubDate>
      <title>Open sesame to sports success: the guanxi of Alibaba</title>
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      <description>Wang Jianlin is China’s richest man, his fortune derived from his ownership of the Wanda Corporation.
Wang set up the company in 1988, originally to deal in real estate. Through a process of conglomeration, the business is now also active across the hospitality, retailing, tourism, entertainment and sport industries.
This has enabled Wang to accumulate a personal fortune worth more than US$30 billion, and to build a company currently generating upwards of US$40b each year.
This is a long way...</description>
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      <pubDate>Thu, 05 Jan 2017 00:58:38 +0000</pubDate>
      <title>A feast for wolves: China’s richest man is hunting the global sports and entertainment industry</title>
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