https://www.scmp.com/rss/323951/feed en https://assets.i-scmp.com/static/img/icons/scmp-meta-1200x630.png https://www.scmp.com Chow Tai Fook Jewellery got rich surfing the wave of China’s consumer boom. With luxury spending stagnating, it’s switching to chasing shoppers’ yuan downmarket. The new strategy? Cheap. The company will target younger buyers with cheaper, more fashion-oriented products costing about 2,000 yuan (HK$2,250) on average and sold through a new store chain named Monologue. That’s about one-third of the prices at the company’s flagship Chow Tai Fook-branded stores, managing director Kent Wong says. If... https://www.scmp.com/lifestyle/fashion-luxury/article/2065366/opinion-why-chow-tai-fook-jewellerys-new-strategy-selling?utm_source=rss_feed https://www.scmp.com/lifestyle/fashion-luxury/article/2065366/opinion-why-chow-tai-fook-jewellerys-new-strategy-selling?utm_source=rss_feed Wed, 25 Jan 2017 23:01:06 +0000