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    <title>Lingerie - South China Morning Post</title>
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    <description>A look at the latest on luxury lingerie by the world's top fashion designers</description>
    <language>en</language>
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      <title>Lingerie - South China Morning Post</title>
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      <author>Zoey Zhang</author>
      <dc:creator>Zoey Zhang</dc:creator>
      <description>From a former lecturer to the mastermind behind a lingerie empire, Zhang Rongming’s journey reshaped China’s intimate apparel industry with innovation and a keen eye for market trends.
Zhang, 64, from Suzhou in Jiangsu province, eastern China, is the founder and chairman of Aimer, a leading lingerie brand.
He excelled in metallurgy and chemistry during his university years, later pursuing graduate studies.
In the late 1980s, while teaching at Shougang Institute of Technology in Beijing, he...</description>
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      <pubDate>Sun, 22 Mar 2026 10:00:09 +0000</pubDate>
      <title>Ex-China university lecturer sets up luxury lingerie brand, earning US$770 million fortune</title>
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      <author>Tribune News Service</author>
      <dc:creator>Tribune News Service</dc:creator>
      <description>Skims, an apparel company co-founded by celebrity businesswoman Kim Kardashian, is worth US$5 billion after a recent fundraising round.
The brand, known for its sleek bras and tank tops and sculpting bodysuits, completed a US$225 million capital raise last week led by Goldman Sachs Alternatives. It was one of the largest private raises for a consumer brand in the United States this year.
Hollywood-based Skims plans to put the funds towards its physical retail footprint and international...</description>
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      <pubDate>Thu, 20 Nov 2025 02:31:26 +0000</pubDate>
      <title>How did Kim Kardashian turn Skims into a US$5 billion brand?</title>
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      <author>Carolina Malis</author>
      <dc:creator>Carolina Malis</dc:creator>
      <description>When Kim Kardashian dropped Skims’ latest campaign, proudly dubbed The Ultimate Bush, the internet did what it often does – it exploded. The campaign showed models wearing thongs adorned with faux pubic hair – a bold and unexpected move from a brand whose founder is often seen as the epitome of smooth, flawless perfection.
Within 24 hours, WWD reported that the collection had sold out, proving that, whether you loved it or loathed it, everyone was talking about it. Kardashian herself joined in...</description>
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      <pubDate>Wed, 22 Oct 2025 06:00:10 +0000</pubDate>
      <title>The bush is back: from Doja Cat and Jean Paul Gaultier to Kim Kardashian’s Skims</title>
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      <description>Most women are well acquainted with the feeling of wearing the wrong bra: the black one that makes your light-coloured shirt suddenly look transparent; the gauzy one that tells everyone in a 10-metre radius that you’re cold; the sturdy beige one that keeps poking out of what was meant to be a sexy, summery top. But studies show that wearing a badly fitting bra doesn’t just ruin your outfit – it can also have serious health implications.
According to most lingerie brands, nearly 80 per cent of us...</description>
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      <pubDate>Sat, 25 Jan 2025 08:00:09 +0000</pubDate>
      <title>Sizing up your bra: how staying healthy means getting measured at different times of life and choosing a quality brand like Maaree, Marbra or Stripe &amp; Stare</title>
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      <description>Many of the lingerie brands we know today cater for the male gaze or to women looking sexy for anyone but themselves. Michaela Stark, known for body morphing, has disrupted the status quo by transforming her own flesh into a canvas. She models lingerie made for women by women for the world to see.
Her fashion project-turned-Instagram phenomenon all started when Stark was living alone in Paris in the midst of the pandemic. “I was a seamstress at the time for Parisian brands and it kind of hit me...</description>
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      <link>https://www.scmp.com/magazines/style/fashion/fashion-news/article/3267055/michaela-starks-brand-inclusivity-backed-beyonce-and-victorias-secret-how-couturiers-body-positive?utm_source=rss_feed</link>
      <pubDate>Wed, 19 Jun 2024 03:00:09 +0000</pubDate>
      <title>Michaela Stark’s brand of inclusivity, backed by Beyoncé and Victoria’s Secret: how the couturier’s body-positive lingerie is challenging the fashion industry’s willingness to change</title>
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      <description>You probably already have your favourite everyday undergarments, but when it’s time to put on something special, lingerie is the answer.
It’s important to remember that buying lingerie is personal. They’re called intimates for a reason! What really matters is finding something that makes you feel comfortable and confident in your own skin. And if you’re gift shopping for a special someone this Valentine’s Day, you’ll want to have their preferences figured out, too.

If you don’t know where to...</description>
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      <link>https://www.scmp.com/magazines/style/fashion/trends/article/3250953/16-best-lingerie-brands-heat-your-valentines-day-rihannas-savage-x-fenty-kim-kardashians-skims-and?utm_source=rss_feed</link>
      <pubDate>Mon, 05 Feb 2024 06:00:22 +0000</pubDate>
      <title>16 best lingerie brands to heat up your Valentine’s Day, from Rihanna’s Savage x Fenty to Kim Kardashian’s Skims, and the Jennifer Lopez-loved Intimissimi and Cosabella</title>
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      <description>Kim Kardashian’s shapewear brand Skims is launching a menswear collection!
This includes a range of men’s products such as boxers, briefs, T-shirts, undershirts, tank tops and leggings, and will be available to shop online from October 26.












View this post on Instagram























A post shared by SKIMS (@skims)



Kardashian first launched the brand in 2019 along with her co-founders Emma and Jens Grede to provide shapewear for women of different skin tones, body types and...</description>
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      <link>https://www.scmp.com/magazines/style/fashion/fashion-news/article/3238966/skims-launching-menswear-collection-kim-kardashians-us4-billion-shapewear-brand-will-sell-boxers-and?utm_source=rss_feed</link>
      <pubDate>Tue, 24 Oct 2023 11:00:17 +0000</pubDate>
      <title>Skims is launching a menswear collection: Kim Kardashian’s US$4 billion shapewear brand will sell boxers and briefs, with football legend Neymar and NFL player Nick Bosa promoting the collection</title>
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      <description>In the early hours of a late August morning, lingerie guru Lisa Cheng arrives at Sheer boutique in an elegant corner of The Landmark in Hong Kong.
Cheng’s brainchild Sheer is a leading lingerie and loungewear collective based in Hong Kong that’s hosting a charity bra drive – its first since the city recovered from the pandemic. So, how can those who take part in the event help women in need, and what is her advice for aspiring entrepreneurs? Style chatted to Cheng to find out.
Sheer’s...</description>
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      <link>https://www.scmp.com/magazines/style/fashion/fashion-news/article/3234667/sheers-annual-hong-kong-charity-bra-drive-back-lingerie-boutique-founder-lisa-cheng-talks-about-her?utm_source=rss_feed</link>
      <pubDate>Fri, 15 Sep 2023 07:45:36 +0000</pubDate>
      <title>Sheer’s annual Hong Kong charity bra drive is back! Lingerie boutique founder Lisa Cheng talks about her entrepreneurial journey, finding the perfect fit and how donating your bras helps women in need</title>
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      <description>Kim Kardashian is worth an estimated US$1 billion, thanks in part to her thriving business empire.

One of her companies, the shapewear brand Skims, just raised a US$270 million funding round that valued the brand at US$4 billion, The New York Times reported. She also launched beauty-fragrance brand KKW, skincare brand Skkn and private-equity firm Skky Partners.

For the uninitiated, here’s how Skims became the most revolutionary thing to happen to shapewear since Spanx:
Is Kobe Bryant’s...</description>
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      <link>https://www.scmp.com/magazines/style/celebrity/article/3229248/how-kim-kardashians-skims-revolutionised-shapewear-reality-tv-stars-brand-worth-us4-billion-worn-sza?utm_source=rss_feed</link>
      <pubDate>Fri, 28 Jul 2023 21:00:08 +0000</pubDate>
      <title>How Kim Kardashian’s Skims revolutionised shapewear: the reality TV star’s brand is worth US$4 billion, worn by SZA, former Victoria’s Secret models, The White Lotus stars – and the US Olympics team</title>
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      <description>In a groundbreaking move, Victoria’s Secret has partnered with renowned Chinese fashion designer and LVMH Karl Lagerfeld 2021 award winner Rui Zhou’s gender-neutral and body-positive label Rui-Built.

Given that the trailblazing creative is known for championing progressive sexuality, the collaboration is designed to bring the innovative and avant-garde to Chinese consumers.

Victoria’s Secret’s first-ever partnership in China marks a significant milestone for the lingerie and beauty giant. It...</description>
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      <pubDate>Wed, 19 Jul 2023 04:36:20 +0000</pubDate>
      <title>Inside Victoria’s Secret’s first Chinese collaboration, with Rui Zhou: the lingerie fashion giant teamed up with the LVMH award winner’s genderfluid label Rui-Built to create a bold new collection</title>
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      <description>Victoria’s Secret isn’t what it used to be. By 2019, the lingerie brand’s once-lauded annual runway show ceased to match its customers’ attitudes towards more diverse beauty and inclusion and, combined with reports that the head of the brand’s parent company fraternised with Jeffrey Epstein – who would tell young women he was a Victoria’s Secret model scout – its fall from grace was complete.

Controversy and dwindling sales aside, Victoria’s Secret nevertheless set the stage for some of the...</description>
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      <pubDate>Wed, 13 Apr 2022 19:00:24 +0000</pubDate>
      <title>Who is the richest Victoria’s Secret model of all time? The Angels’ net worths, ranked – from Kendall Jenner and Gigi Hadid, to Heidi Klum and Gisele Bündchen</title>
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      <description>Growing up in Taiwan, Bei Kuo didn’t question the societal and cultural norms imposed on her. She went to a traditional school where everyone wore a uniform. She was expected to wear her hair a certain way.
There was a path she was supposed to be on, and she adhered closely to it.
But everything changed when Kuo moved to New York to study fashion at Parsons School of Design. Now she was in a city where individuality was celebrated and self-expression was encouraged.
“It opened my eyes to a...</description>
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      <pubDate>Sat, 26 Feb 2022 10:15:17 +0000</pubDate>
      <title>Taiwanese designer’s sexy, edgy lingerie with touches of BDSM and punk – bodysuits, thongs, briefs and bralettes – can be worn by almost anyone, she says</title>
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      <description>Sofia Jirau announced a “big secret” on social media: she has become a new type of angel – the first Victoria’s Secret model with Down’s syndrome. The Puerto Rican shared a black and white photo of herself in a Victoria’s Secret bra.
Jirau joins 17 others women modelling the lingerie company’s new Love Cloud Collection. On Instagram the 24-year-old thanked Victoria’s Secret for seeing her as a model “without limits”.
“One day I dreamed of it, I worked on it and today it is a dream come true. I...</description>
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      <pubDate>Fri, 18 Feb 2022 03:15:12 +0000</pubDate>
      <title>‘There are no limits,’ Victoria’s Secret model with Down’s syndrome, Puerto Rican Sofia Jirau, says as Love Cloud Collection launches</title>
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      <description>Cami Téllez never liked buying underwear, but maybe that’s why the 24-year-old is suited to take on Victoria’s Secret.
As a teen in Princeton, in the US state of New Jersey, her visits to the biggest retailer in women’s undergarments left her feeling inadequate, or worse. There were the images of supermodels in that faux boudoir setting cribbed from some male fantasy. And then came the products, like a push-up bra called the Bombshell that promised to add two cup sizes.
Victoria’s Secret “made...</description>
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      <pubDate>Sat, 27 Nov 2021 08:15:12 +0000</pubDate>
      <title>Victoria’s Secret lingerie challenged by Parade, a start-up selling underwear for all body shapes, founded by 24-year-old Cami Téllez</title>
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      <description>Bras are underwear – aren’t they?
This might have been true in the past, but bralettes, a wire-free bra alternative without padding that looks like a top, are currently conquering the streets. And they are not being hidden beneath a layer of clothing. They are the top.
Bralettes are mostly cut in a triangle shape and may be made of elegant lace, delicate mesh or sporty elastic material.
It has taken some time for this trend, like so many others started in the global fashion capitals, to spread...</description>
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      <pubDate>Thu, 22 Jul 2021 11:45:17 +0000</pubDate>
      <title>The bralette is what women want in a post-coronavirus world – more comfortable than a bra, strikingly cool rocked under a blazer</title>
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      <description>Shapewear rarely makes fashion headlines, but it has done so in the past few weeks – and more than once. Industry pioneer Spanx has reportedly put feelers out for potential buyers, while rival brand Skims has announced it is outfitting the US Olympic team in Tokyo.
Although the Skims brand had a rocky start when it was founded by reality television star Kim Kardashian in 2019, it raised US$154 million during a fundraising round in April, valuing the company at a whopping US$1.6 billion.
If the...</description>
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      <pubDate>Mon, 19 Jul 2021 20:15:18 +0000</pubDate>
      <title>From Kim Kardashian’s Skims to classic Spanx, shapewear is in demand as brands shift to body positivity and inclusivity</title>
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      <description>On June 16, 2021, Victoria’s Secret officially announced that they will be ending its Angels’ runway event. The sexy show paused in 2019 after a slew of controversies including claims of a lack of diversity. Now that pause has been made permanent.
After Victoria’s Secret started suffering decreasing show ratings and declining sales, they decided to shift gears by updating their marketing to reflect what the modern woman wants to see. The company has overhauled its executive team and all except...</description>
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      <link>https://www.scmp.com/magazines/style/celebrity/article/3138730/bye-victorias-secret-angels-hello-vs-collective-priyanka?utm_source=rss_feed</link>
      <pubDate>Fri, 25 Jun 2021 22:00:27 +0000</pubDate>
      <title>Bye Victoria’s Secret Angels, hello VS Collective: from Priyanka Chopra to Heidi Klum and footballer Megan Rapinoe, meet 14 models for the lingerie brand from then to now</title>
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      <description>Cast your mind back to the car-crash-causing Eva Herzigova “Hello Boys” Wonderbra campaign from the 1990s. From the tagline to the underwear, and even the model of choice, there could be little doubt about who those posters were aimed at.
Thirty years later and underwear marketing – and the industry itself – has transformed. Wonderbra has fallen out of favour, and after haemorrhaging sales, even Victoria’s Secret has stopped using leggy supermodels in its campaigns in favour of women of all...</description>
      <guid isPermaLink="true">https://www.scmp.com/lifestyle/fashion-beauty/article/3131065/bras-trade-sex-appeal-comfort-think-silk-cashmere-and?utm_source=rss_feed</guid>
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      <pubDate>Tue, 27 Apr 2021 12:15:17 +0000</pubDate>
      <title>Bras trade sex appeal for comfort – think silk, cashmere, and Zara’s Female Gaze line – and coronavirus lockdowns give the trend an added push</title>
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      <description>A 52-year-old Indian lingerie model is pushing e-commerce firms to hire older women for their advertising campaigns, challenging what she says are the ageist norms practised by many companies.
Geeta J, a former teacher who took to modelling when she turned 50, says she wants innerwear companies in India to be more inclusive and avoid featuring only younger women in their promotion drives.
“Are women no more fit to become a lingerie model past a certain age?,” Geeta has said in an online petition...</description>
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      <pubDate>Fri, 26 Mar 2021 02:15:08 +0000</pubDate>
      <title>Indian lingerie model, 52, blasts advertisers for using only younger women in their promotional campaigns</title>
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      <description>It might have a reputation as the birthplace of sexy lingerie, but even in France, titillation is taking second place to comfort and practicality.
The very word “lingerie” is a French export – used from Japan to Holland to Brazil – but France has been slow to adapt to a changing mood in the global industry, which no longer treats expensive underwear primarily as a weapon of seduction.
The shift has been noticeable in recent years in other Western countries, measured most notably in declining...</description>
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      <pubDate>Sun, 14 Mar 2021 12:15:16 +0000</pubDate>
      <title>The end of sexy lingerie? Even the French are changing priorities</title>
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      <description>Bella Hadid took a subtle, possibly inadvertent dig at Victoria's Secret while speaking at the Vogue Fashion Festival in Paris on Friday (November 22).
In an interview with film director Loïc Prigent and in front of an audience of hundreds of people, the 23-year-old model said that she had “never felt powerful” modelling lingerie on a runway show – until she worked with Rihanna and modelled her Savage X Fenty collection at New York Fashion Week, WWD reported.
“Rihanna's amazing. For me, that was...</description>
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      <pubDate>Thu, 28 Nov 2019 07:00:15 +0000</pubDate>
      <title>Did Bella Hadid really just diss Victoria’s Secret? Supermodel says she ‘never felt powerful’ in brand’s lingerie</title>
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      <description>Victoria’s Secret is clearly starting to listen to its critics.
The US lingerie powerhouse has announced that it will be collaborating with Bluebella to bring its collection to select Victoria’s Secret stores and online. The UK-based lingerie brand is known for its inclusive campaigns that feature a diverse selection of models.
Will Cathryn Lee be forgiven for body-shaming Instagram post?
Plus-size model Ali Tate, who will be modelling parts of the collection, celebrated the news on Instagram,...</description>
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      <pubDate>Sun, 13 Oct 2019 08:00:07 +0000</pubDate>
      <title>Does Victoria’s Secret decision to feature a plus-size model in new lingerie campaign with Bluebella mark a change in strategy?</title>
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      <description>It has been just over two years since Victoria’s Secret hosted its first fashion show in Shanghai and opened a flagship store in the city’s Xintiandi shopping district.
The shop’s dramatic entry into China as a bricks-and-mortar retailer marked a big shift for China's lingerie industry, and a major win for Victoria’s Secret, whose popularity in the US market has since faltered.
Back in the US, consumers have indicated the unwavering image of sexiness that Victoria’s Secret has been projecting...</description>
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      <pubDate>Thu, 22 Aug 2019 23:30:11 +0000</pubDate>
      <title>What’s sexy in China? Women buying lingerie spurn Victoria’s Secret for homegrown brands</title>
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      <description>The annual Victoria’s Secret Fashion Show, which over the years featured the world’s top fashion models, including Heidi Klum, Naomi Campbell and Tyra Banks wearing the lingerie and sleepware of American womenswear brand and sponsor Victoria’s Secret, has been cancelled this year.
The event, first held in 1995, had been staged at venues including New York, Los Angeles, Cannes, Paris, Shanghai, and London and became a televised event that attracted many millions of viewers around the...</description>
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      <pubDate>Tue, 13 Aug 2019 02:00:34 +0000</pubDate>
      <title>Ariana Grande gets hit in the face – and 4 other memorable moments at Victoria’s Secret Fashion Shows</title>
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      <description>Victoria’s Secret has hired its first openly transgender model, a capitulation from its chief marketing officer’s previous stance and nearly a year after a top company official was pressured to apologise for implying trans women are off brand.
Brazilian model Valentina Sampaio posted a photo of herself on Instagram, tagging Victoria’s Secret. The brand hired her for a campaign for its Pink line, which will be released later this month, CNN reported.
The hiring comes at a time when Victoria’s...</description>
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      <pubDate>Mon, 05 Aug 2019 20:11:02 +0000</pubDate>
      <title>Victoria’s Secret hires first transgender model Valentina Sampaio in wake of fashion show outrage</title>
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      <description>The fate of the Victoria’s Secret fashion show is uncertain after a model said this week that the lingerie brand has cancelled the iconic event.
Shanina Shaik, who has walked in several previous Victoria’s Secret fashion shows, told The Daily Telegraph on Tuesday that the annual show is off.
Unfortunately the Victoria's Secret show won't be happening this year
Shanina Shaik
“Unfortunately the Victoria's Secret show won't be happening this year,” she said. “It’s something I’m not used to because...</description>
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      <pubDate>Thu, 01 Aug 2019 08:54:31 +0000</pubDate>
      <title>Is it the end of the Victoria’s Secret fashion show?</title>
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      <description>Victoria’s Secret runway shows have shaken up the lingerie industry for years, making way for more than simple nude staples.
Their signature element, of course, is the Fantasy Bra, a dreamy lingerie piece that is reinvented every year for the Victoria’s Secret Fashion Show.

The 2018 Fantasy Bra was unveiled this week, and it is undoubtedly one of the most exquisite pieces of lingerie ever seen.
Swedish model Elsa Hosk was chosen as the lucky Angel to wear the US$1 million bra this year.
Chinese...</description>
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      <pubDate>Tue, 13 Nov 2018 10:01:40 +0000</pubDate>
      <title>Meet Victoria’s Secret 2018 US$1 million, 71-carat Fantasy Bra by Swarovski</title>
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      <description>This town is responsible for over 60% of the lingerie sold on the Chinese internet. We got an insider look.

Voiceover by: Dolly Li
Written by: Timmy Shen
Produced &amp; Shot by: Tom Wang
Shot by: Tom Wang
Edited by: Joel Roche
Mastered by: Victor Peña</description>
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      <pubDate>Thu, 13 Sep 2018 11:45:52 +0000</pubDate>
      <title>Inside the lingerie town of China</title>
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      <description>Chinese women are increasingly saying goodbye to push-up bras – and reshaping one of the world’s most important lingerie markets.
Feeling good is in. And feeling sexy is no longer equated with cleavage.
The change in mindset, catching up to a trend already seen in fashion-setting western markets, is creating opportunities in China, with a rush of domestic start-ups targeting women who prefer bras that are softer, wireless, seamless and comfortable. Global brands are also taking note.
“Younger...</description>
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      <link>https://www.scmp.com/business/companies/article/2162887/chinese-women-redefine-sexy-and-create-booming-market-home-feel?utm_source=rss_feed</link>
      <pubDate>Thu, 06 Sep 2018 00:00:15 +0000</pubDate>
      <title>Chinese women redefine sexy – and create a booming market at home for feel-good bras</title>
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      <description>The “world’s sexist show”, the annual Victoria’s Secret Fashion Show, made its China debut at Shanghai’s Mercedes-Benz Arena on Monday evening.
The fashion show featured 55 models displaying the American lingerie brand’s latest collection, including a US$2 million Fantasy Bra worn by Brazilian model Lais Ribeiro.



The event – filmed for television and to be broadcast in the United States on CBS on November 28 – is considered one of the most prestigious gigs for a model.
There are very few...</description>
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      <pubDate>Thu, 23 Nov 2017 07:26:35 +0000</pubDate>
      <title>Who are the top nine highest-paid Victoria’s Secret models?</title>
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      <description>The China debut of Victoria’s Secret Fashion Show took place last night at Shanghai’s Mercedes-Benz Arena, which glowed in a pink hue to celebrate the occasion.
“The world’s sexiest show”, in which 55 supermodels showcased the American lingerie brand’s latest collection and luxury bras including a US$2 million Fantasy Bra, was the talk of the town.
Last night’s show was attended by invited guests only. Tickets were not officially for sale, but admission fetched up to 350,000 yuan (HK$411,700)...</description>
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      <pubDate>Tue, 21 Nov 2017 03:15:30 +0000</pubDate>
      <title>Victoria’s Secret Shanghai Show: more Chinese Angels than ever, a runway fall and visa denials</title>
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      <description>The first Victoria’s Secret Fashion show in China opens tonight. While tickets to the extravaganza are not officially on sale, admission is fetching up to $350,000 yuan (HK$412,310) online. Taking place in Shanghai, the show features seven Chinese models among the 55-strong stellar line-up – the highest number of Chinese models in a Victoria’s Secret event to date.

Victoria’s Secret show features a record number of Chinese angels
British heartthrob Harry Styles is flying in to perform at the...</description>
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      <pubDate>Mon, 20 Nov 2017 07:30:45 +0000</pubDate>
      <title>Seven Chinese Victoria’s Secret Angels you need to know</title>
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      <description>If you haven’t already cancelled all your plans on November 28 in anticipation of the Victoria’s Secret Fashion Show in Shanghai, here’s another reason to do so: top model and Victoria’s Secret Angel Lais Ribeiro will be wearing the lingerie showcase this year – the US$2 million Champagne Nights Fantasy Bra.

Victoria’s Secret dazzles Paris, showcases a US$3 million Fantasy Bra
The gemstone-studded bra was created by jeweller Mouawad and took almost 350 hours to make, which sounds about right...</description>
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      <pubDate>Thu, 16 Nov 2017 07:09:36 +0000</pubDate>
      <title>Victoria’s Secret Fantasy Bra unveiled ahead of debut China show – with price tag of US$2 million</title>
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      <description>With light boards blazing and an enormous hunk of industrial something-or-other planted in the middle of the runway, designer Shayne Oliver presented his capsule collection for Helmut Lang. And finally, deep into the final days of this week of runway shows, came something that left you with your mouth ajar, your senses overloaded and your mind racing.
What just happened? Lord knows. But it was great.

Oliver, who launched the audacious - but now shuttered - street brand Hood by Air, is a young...</description>
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      <pubDate>Wed, 13 Sep 2017 06:04:51 +0000</pubDate>
      <title>Helmut Lang Seen by Shayne Oliver busts out in bralettes at New York Fashion Week</title>
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      <description>Possibly the world’s sexiest and most watched fashion show is heading to China.
The luxury lingerie giant, Victoria’s Secret, is staging a major fashion show in Shanghai on November 28.
Last year’s show, held in Paris, was broadcast to audiences in more than 190 countries and attracted 1.4 billion viewers around the world.

Victoria’s Secret dazzles Paris, showcases a US$3 million Fantasy Bra
The show’s arrival in China is a clear sign of the brand’s ambitious expansion plans in the Asian...</description>
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      <pubDate>Tue, 05 Sep 2017 10:32:28 +0000</pubDate>
      <title>Victoria’s Secret set to hit Shanghai runway in debut China show</title>
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      <description>For Victoria’s Secret, sex sells. That may seem obvious, but the multibillion-dollar lingerie industry has been headed in a different direction of late. Now, as the mother of all underwear labels tries to figure out how best to keep women coming back to its lace-filled stores, it’s doubling down on the sexy bras that made it big in the first place.
Chief executive officer Jan Singer, the former Spanx head who moved to Victoria’s Secret last year, outlined her plan to reinvigorate the brand for...</description>
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      <pubDate>Tue, 29 Aug 2017 01:45:45 +0000</pubDate>
      <title>How Victoria’s Secret is bucking the bralette trend</title>
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      <description>Lauren Hutton, famous for her gap-toothed smile, is one of the women between the ages of 18 and 73 featured in the new black-and-white ad by Lost in Translation movie director Sofia Coppola. Rashida Jones, Maya Thurman-Hawke, Chase Sui Wonders, Nathalie Love, Laura Harrier and Kirsten Dunst also make appearances, all personally selected by Coppola.
Coppola said she wanted to do the opposite of most lingerie ads and instead “showcase cool, smart women with real bodies and who are...</description>
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      <link>https://www.scmp.com/magazines/style/fashion-beauty/article/2089544/calvin-kleins-new-underwear-model-lauren-hutton-73?utm_source=rss_feed</link>
      <pubDate>Sat, 22 Apr 2017 07:01:20 +0000</pubDate>
      <title>Calvin Klein’s new underwear model, Lauren Hutton, is 73</title>
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      <description>Following the Shanghai flagship store opening in February, Victoria’s Secret continues its Asian expansion by adding an enormous store at The Venetian Macao. The establishment – which opens April 27 – will also be its first full assortment store in Macau – which not only sells its branded accessories and cosmetics but lingerie, sportswear and more.

Officially opening next week, the 15,000-square-foot store is located at St Mark’s Square at The Venetian. Oversized chandeliers and...</description>
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      <pubDate>Fri, 21 Apr 2017 03:00:45 +0000</pubDate>
      <title>Victoria’s Secret to open first full assortment store in Macau</title>
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      <description>Victoria’s Secret has opened its first lingerie store in Shanghai after years of selling branded accessories in China, as it picked the most cosmopolitan among major Chinese cities to be the test bed for its offerings of designer under garments.
Fronted by an iconic pink glass facade, the four-storey Victoria’s Secret store occupying 2,500 square metres opened its doors on Thursday along Huaihai Road, a five-minute stroll from Shanghai’s upscale Xintiandi shopping area. Prior to this, the US...</description>
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      <pubDate>Fri, 24 Feb 2017 06:45:45 +0000</pubDate>
      <title>Victoria’s Secret models are heading for Shanghai as brand opens first lingerie store in China</title>
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      <description>It wasn’t exactly brassieres at dawn, but the French lingerie industry was not going to take a provocation from Victoria’s Secret lying down.
The brash US lingerie label flew a jet full of supermodels into Paris in November for its annual Las Vegas-style fashion show, seeking to build a bridgehead into the lucrative European market.
Victoria’s Secret dazzles Paris, showcases a USUS$3 million Fantasy Bra
Such a slight to the city that invented sexy underwear could not go unanswered.
The French...</description>
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      <pubDate>Tue, 24 Jan 2017 04:15:15 +0000</pubDate>
      <title>French lingerie show says knickers to Victoria’s Secret</title>
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      <description>Luxury fashion houses are getting up close and personal with their latest micro films, using boudoir photography and videography – the intimate and, at times, erotic artistic genre – to plug new collections and offerings.
Christian Louboutin
Following last season’s film noir titled “Who Killed Amazoula?”, the king of the red sole is back with a new thriller shot in a hotel suite that follows party animals who witness a murder next door.


 
Agent Provocateur
Actress Juno Temple’s seductive...</description>
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      <pubDate>Thu, 05 Jan 2017 09:00:15 +0000</pubDate>
      <title>5 fashion films that take boudoir photography to a new luxe level</title>
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      <description>In this year’s Victoria’s Secret lingerie show, the ethnically diverse line-up of models stole the spotlight. For the first time, the show in Paris featured a record number of Chinese faces, rising from two Asian models last year to four this year. Ming Xi, Sui He, Xiao Wen Ju and Liu Wen, all from China, were among the 51 angels who strutted their stuff down the Grand Palais runway.



 

A photo posted by Jū, Xiǎowén 雎晓雯 (@jujujuxiaowen) on Nov 27, 2016 at 6:21am PST



 
Victoria’s Secret...</description>
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      <pubDate>Tue, 06 Dec 2016 09:45:45 +0000</pubDate>
      <title>Victoria’s Secret show features a record number of Chinese angels</title>
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      <description>The fashion world has finally been graced with the sexiest runway show of the year as Victoria’s Secret took to the stage at the Grand Palais today. In Paris for the first time, the brand showcased its latest collections in the city of love.


Along with other angels, supermodels Gigi Hadid, Kendall Jenner and Alessandra Ambrosio boarded a Victoria’s Secret-branded private jet to the fashion capital.


Luxury lingerie makers are opening new stores, expanding product offerings and even providing...</description>
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      <pubDate>Thu, 01 Dec 2016 08:30:30 +0000</pubDate>
      <title>Victoria’s Secret dazzles Paris, showcases a US$3 million Fantasy Bra</title>
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      <description>EVENT LA PERLA X AYUMI EXHIBITION OPENING
WHERE LA PERLA FLAGSHIP STORE, CAUSEWAY BAY

 
HAPPENINGS: Italian luxury lingerie brand La Perla collaborated with J-pop diva Ayumi Hamasaki for a photo exhibition. Styled by Alvin Goh, Hamasaki posed for seven different looks that explore femininity, sexiness and sensuality. The petite beauty was in town earlier to celebrate stylist and friend Goh's birthday. The photos will be auctioned for charity after the exhibition. Hamasaki was joined by a slew...</description>
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      <pubDate>Thu, 03 Mar 2016 14:45:15 +0000</pubDate>
      <title>Luxury lingerie brand La Perla collaborates with J-pop diva Ayumi Hamasaki for photo exhibition</title>
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      <description>In the world of lingerie, it's a question of desire and demand - regardless of economic ructions. Some luxury brands are feeling the chill winds of economic uncertainty, especially in China.

Nonetheless, high-end lingerie makers are ambitiously expanding as demand for exquisitely crafted products rises.
In October, Italian lingerie label La Perla opened a four-storey flagship store on Russell Street in Causeway Bay - boasting some of the world's most expensive retail spaces. It was only a week...</description>
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      <pubDate>Thu, 10 Dec 2015 15:00:45 +0000</pubDate>
      <title>Luxury lingerie makers are opening new stores, expanding product offerings and even providing customisation</title>
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      <description>PHOTOGRAPHY SAMULI KARALA
STYLING PABLO PATANÉ
MAKE-UP EINAT DAN
HAIR MALEEQ OZ
MODELS CORINNA INGENLEUF AND WALDEMAR @ M4
PHOTOGRAPHER’S ASSISTANT ANRIKE PIEL
SPECIAL THANKS TO MARK J. BADUR, D.J. PERTTU KURTTILA, TUOMAS UUSHEIMO AND NEUE KAMMERSPIELE THEATER, BERLIN
NOTE: ALL PRICES ON REQUEST</description>
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      <pubDate>Thu, 05 Mar 2015 15:15:15 +0000</pubDate>
      <title>Cue the cabaret</title>
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