https://www.scmp.com/rss/324172/feed Jin Yu is managing director of Accenture Strategy Greater China en https://assets.i-scmp.com/static/img/icons/scmp-meta-1200x630.png https://www.scmp.com If you are trying to attract customers’ loyalty, make sure you get it right. Accenture Strategy’s latest Global Consumer Pulse Research, which surveyed 25,426 consumers globally, including 1,303 Chinese consumers, found that loyalty investments are simply missing the mark for many consumers today. Seventy-five per cent of Chinese consumers say they are quicker to retract loyalty today compared to three years ago. Another 75 per cent have switched providers in the past year alone. Almost a... https://www.scmp.com/business/companies/article/2079902/managers-must-make-their-loyalty-programmes-more-sync-reality?utm_source=rss_feed https://www.scmp.com/business/companies/article/2079902/managers-must-make-their-loyalty-programmes-more-sync-reality?utm_source=rss_feed Fri, 17 Mar 2017 07:58:52 +0000