https://www.scmp.com/rss/324173/feed Lee Jin-soo is an associate professor of the School of Hotel and Tourism Management at the Hong Kong Polytechnic University en https://assets.i-scmp.com/static/img/icons/scmp-meta-1200x630.png https://www.scmp.com Hong Kong’s tourism industry has contributed to about 5 per cent of its gross domestic product in recent years. Despite continuous drop in visitor arrivals over the past two years, a 87 per cent hotel room occupancy rate last year marked a slight 1 percentage point rise over 2015. Now more than ever, individual hotels must work out effective and innovative marketing strategies, not only to ride out the current storm, but become more competitive in local and regional markets. The concept of... https://www.scmp.com/business/companies/article/2081624/getting-it-right-mixing-social-and-economic-rewards-hotel-loyalty?utm_source=rss_feed https://www.scmp.com/business/companies/article/2081624/getting-it-right-mixing-social-and-economic-rewards-hotel-loyalty?utm_source=rss_feed Fri, 24 Mar 2017 07:00:03 +0000