https://www.scmp.com/rss/324856/feed John Jones is design strategy lead at Fjord, design and innovation from Accenture Interactive en https://assets.i-scmp.com/static/img/icons/scmp-meta-1200x630.png https://www.scmp.com More and more companies are turning to voice-controlled services as a way to “humanise” their automated offerings. But as we all know, early forays into this technology have not always led to happy customers. When the device does not understand customers’ accents or fails to meet expectations of simulating a conversation, people are left desperate to reach a human being, and often tell tales of wanting to throw their computer or phone across the room. That is never good for brand... https://www.scmp.com/business/companies/article/2104503/how-plan-ahead-inevitable-voice-activated-future?utm_source=rss_feed https://www.scmp.com/business/companies/article/2104503/how-plan-ahead-inevitable-voice-activated-future?utm_source=rss_feed Fri, 28 Jul 2017 08:48:37 +0000