https://www.scmp.com/rss/324940/feed Lim Wei Shi is associate professor of marketing at the National University of Singapore Business School en https://assets.i-scmp.com/static/img/icons/scmp-meta-1200x630.png https://www.scmp.com Chinese President Xi Jinping’s vision of transforming China into a global football powerhouse is materialising. Since he announced a 50-point plan in 2015 to create a US$813 billion sports industry in the country, businesses have been pumping billions into football to bring the sport up to par with European clubs. This has not just attracted big name players to sign on with the Chinese Super League. Famous clubs such as English Premier League giants Liverpool are capitalising on the sport’s... https://www.scmp.com/business/global-economy/article/2106379/liverpool-0-1-copycats-how-chinese-fake-goods-are-beating?utm_source=rss_feed https://www.scmp.com/business/global-economy/article/2106379/liverpool-0-1-copycats-how-chinese-fake-goods-are-beating?utm_source=rss_feed Fri, 11 Aug 2017 04:14:56 +0000