https://www.scmp.com/rss/325149/feed Zhang Yan is associate professor of marketing at the National University of Singapore (NUS) Business School en https://assets.i-scmp.com/static/img/icons/scmp-meta-1200x630.png https://www.scmp.com All year round, roadside vendors under a flyover in Causeway Bay, Hong Kong, would offer the unique service of hitting dummy effigies of “villains” in an attempt to drive evil away. The engagement of this superstitious act is driven in large part by a need to control. Engaging in superstitious behaviour gives individuals a sense of control over destiny. And this month, which coincides with the seventh month of the lunar calendar, the gates of hell will open for the spirits to wander the human... https://www.scmp.com/business/china-business/article/2110184/our-need-control-heart-superstition?utm_source=rss_feed https://www.scmp.com/business/china-business/article/2110184/our-need-control-heart-superstition?utm_source=rss_feed Fri, 08 Sep 2017 05:02:11 +0000