https://www.scmp.com/rss/326234/feed TripAdvisor is an effective marketing tool and helps businesses thrive by connecting them with its community of global travellers. Being the world’s largest travel site from reviews to bookings, TripAdvisor also helps businesses manage their online reputation and drive revenue through the products, tools and resources the global platform provides. This series showcases how local establishments in Hong Kong maximised TripAdvisor’s platform to reach out to its audience of high intent global... en https://assets.i-scmp.com/static/img/icons/scmp-meta-1200x630.png https://www.scmp.com [Sponsored Article] It is a known fact that nowadays, millions of travellers do research for their next trip online, investing time and effort to find the best deals on hotels and flights. While most travellers are aware that TripAdvisor can help them compare hotel prices across more than 200 booking sites, not so many know that it can also be an effective travel companion when a traveller is in destination on their trip. Travellers are more likely, for example, to search for cafes that are... https://www.scmp.com/presented/business/topics/grow-your-business-tripadvisor/article/2132287/let-traveller-reviews-build?utm_source=rss_feed https://www.scmp.com/presented/business/topics/grow-your-business-tripadvisor/article/2132287/let-traveller-reviews-build?utm_source=rss_feed Thu, 08 Feb 2018 02:54:00 +0000 [Sponsored Article] Thankfully, everyone is entitled to their opinion - because a growing number of businesses in Hong Kong now firmly take on board these opinions, expressed in the form of user reviews, to analyse their position and reputation in the market, and use the insights to drive their business strategies. One local company that has benefited greatly from traveller reviews is Hong Kong Foodie Tasting Tours. The first tour operator that solely focuses on food tours to be licensed in the... https://www.scmp.com/presented/lifestyle/topics/grow-your-business-tripadvisor/article/2131514/when-reviews-help-market?utm_source=rss_feed https://www.scmp.com/presented/lifestyle/topics/grow-your-business-tripadvisor/article/2131514/when-reviews-help-market?utm_source=rss_feed Thu, 01 Feb 2018 06:30:30 +0000 [Sponsored Article] Hong Kong has long been known as a foodie’s paradise. With over 200,000 reviews posted on more than 8,000 restaurants listed on TripAdvisor those looking for places to eat are spoilt for choice with the sheer volume and variety available. With so much choice on offer, business owners are constantly scratching their heads trying to find a profitable niche in what is a very crowded market. For the restaurant industry, which often aims to satisfy a varied clientele, locals as... https://www.scmp.com/presented/lifestyle/topics/grow-your-business-tripadvisor/article/2129952/satisfying-restaurants?utm_source=rss_feed https://www.scmp.com/presented/lifestyle/topics/grow-your-business-tripadvisor/article/2129952/satisfying-restaurants?utm_source=rss_feed Thu, 25 Jan 2018 01:33:10 +0000 [Sponsored Article] According to official Hong Kong Tourism Board data, there were over 25 million overnight visitor arrivals into Hong Kong in the first 11 months of 2017, a 5% year-on-year increase. That’s a lot of accommodation demand for a city that measures only a little over 1,000 square miles in total area. Independent travel is becoming more common. Travellers have the freedom to design their own itinerary, and choose where they stay. In a highly competitive market like Hong Kong, hotel... https://www.scmp.com/presented/lifestyle/topics/grow-your-business-tripadvisor/article/2128024/boutique-hotels-share?utm_source=rss_feed https://www.scmp.com/presented/lifestyle/topics/grow-your-business-tripadvisor/article/2128024/boutique-hotels-share?utm_source=rss_feed Thu, 18 Jan 2018 01:30:00 +0000