https://www.scmp.com/rss/326341/feed en https://assets.i-scmp.com/static/img/icons/scmp-meta-1200x630.png https://www.scmp.com They say that there is power in names and nowhere is that truer than China, where Chinese characters often carry a deep significance. For any brand planning to enter the Chinese market, choosing the right Chinese name is usually a top priority. While a clumsy translation might not necessarily make or break your business, it could certainly invite ridicule in China’s quick-to-judge online spaces and create the wrong sort of publicity for your brand. In choosing their Chinese name, brands should... https://www.scmp.com/lifestyle/fashion-luxury/article/2132184/how-international-luxury-brands-translate-their-names-china?utm_source=rss_feed https://www.scmp.com/lifestyle/fashion-luxury/article/2132184/how-international-luxury-brands-translate-their-names-china?utm_source=rss_feed Wed, 07 Feb 2018 04:34:10 +0000 China’s popular retail quarters, such as Nanjing Road in Shanghai or Taikooli in Beijing, are lined with international fashion outlets, but away from these glossy facades, industry insiders and others are increasingly focused on a more sustainable, eco-friendly attitude to fashion. China’s adult garment market was worth 1,144.4 billion yuan (US$184 billion) in 2016 and is expected to reach more than 1,300 billion yuan by 2019. Unlike in the socially restrictive 1970s and ’80s, Chinese consumers... https://www.scmp.com/lifestyle/fashion-luxury/article/2131370/chinas-fast-fashion-antidote-second-hand-stores-and?utm_source=rss_feed https://www.scmp.com/lifestyle/fashion-luxury/article/2131370/chinas-fast-fashion-antidote-second-hand-stores-and?utm_source=rss_feed Wed, 31 Jan 2018 23:15:40 +0000