https://www.scmp.com/rss/326548/feed en https://assets.i-scmp.com/static/img/icons/scmp-meta-1200x630.png https://www.scmp.com [Sponsored Article] Recognised by British luxury lifestyle brand Debrett’s as one of Hong Kong's top 100 most inspirational and influential individuals, over the past decade Spencer Wong—Chairman and Chief Creative Officer of McCann & Spencer, has guided his team to an impressive list of marketing achievements. Wong joined the firm – then known as the McCann Worldgroup – in 2006 as its Creative Director for Greater China. And he soon led the team that won the first Grand Prix at Cannes, with a... https://www.scmp.com/presented/news/hong-kong/topics/creative-hk-marketing/article/2138872/allowing-hong-kongs-marketing?utm_source=rss_feed https://www.scmp.com/presented/news/hong-kong/topics/creative-hk-marketing/article/2138872/allowing-hong-kongs-marketing?utm_source=rss_feed Mon, 26 Mar 2018 07:24:27 +0000 [Sponsored Article] As the recipient of nearly a dozen major industry awards in just the last three years, and recently named "Visionary" company by US-based Gartner, Inc.—a world leading research firm, the digital agency Mirum Hong Kong has managed to stand out among even its most competitive industry rivals. Mirum (the word is Latin for “amazing”) Hong Kong’s CEO and Administrative Officer Win Mak says the secret to his firm’s success is that it is a “borderless company” which combines... https://www.scmp.com/presented/news/hong-kong/topics/creative-hk-marketing/article/2136129/hong-kong-ideal-proving-ground?utm_source=rss_feed https://www.scmp.com/presented/news/hong-kong/topics/creative-hk-marketing/article/2136129/hong-kong-ideal-proving-ground?utm_source=rss_feed Mon, 19 Mar 2018 01:32:01 +0000 [Sponsored Article] It was a decade ago that Alvin Hung tried hard to find top-class online software to help him transform his business ideas into powerful and engaging video content. And when he couldn’t find any company that was doing this, he launched his own software firm to take on the challenge. Today, as founder and CEO of Hong Kong-based GoAnimate, the hard-working Hung has helped businesses, both large and small, to develop high-quality “do-it-yourself” (DIY) videos quickly and easily.... https://www.scmp.com/presented/news/hong-kong/topics/creative-hk-marketing/article/2135762/bringing-your-business-life?utm_source=rss_feed https://www.scmp.com/presented/news/hong-kong/topics/creative-hk-marketing/article/2135762/bringing-your-business-life?utm_source=rss_feed Mon, 12 Mar 2018 01:30:50 +0000 [Sponsored Article] As the regional hub for global businesses in Asia, and the world’s most vertical city, Hong Kong is recognised as the gateway to doing business on the mainland. And this city has carved out notable marketing niches matched by few others in the region. Notes Tony Chow, Marriott International regional director, Creative and Content Marketing, APEC: "You only need to look at the outdoor billboards, and the powerful way neon-lit advertisements are displayed on buildings to... https://www.scmp.com/presented/news/hong-kong/topics/creative-hk-marketing/article/2135057/marketing-digital-savvy?utm_source=rss_feed https://www.scmp.com/presented/news/hong-kong/topics/creative-hk-marketing/article/2135057/marketing-digital-savvy?utm_source=rss_feed Mon, 05 Mar 2018 06:45:15 +0000