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    <title>Kelly Wetherille - South China Morning Post</title>
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    <description>Kelly Wetherille is a freelance journalist, editor and copywriter who has lived in Tokyo for over 15 years. Her work has appeared in numerous international publications including Women's Wear Daily (WWD), The New York Times, The Sunday Times, The Mainichi Shimbun and CNN Travel. She covers topics related to fashion, beauty, retail, business, travel and culture.</description>
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      <description>Eriko Yagi has only been a regular at Milan Fashion Week for a handful of seasons, but because of her quirky, playful sense of style, she’s already one of its most recognisable characters.
Her home in a central Tokyo business district is equally easy to spot, thanks to a giant red-and-black Batman emblem that Yagi painted on the ground-floor shutter. Matching logos in Swarovski crystals adorn the postbox and the second-floor window, and the latter even lights up at night.
Poggy, Tokyo fashion...</description>
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      <pubDate>Wed, 31 Oct 2018 00:15:15 +0000</pubDate>
      <title>One of Japan’s quirkiest fashion characters has a life-size replica of C-3PO – and she’s 62</title>
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      <description>As the number of international tourists visiting Japan continues to rise, the country’s retail industry has been given a boost by overseas shoppers, particularly those from China. To better cater to this group of powerful consumers, many stores and shopping centres in Japan, especially those in Tokyo, have begun hiring Chinese- and English-speaking staff.
While there was previously a stereotype of Chinese shoppers in Japan binge buying piles of seemingly random products, retail staff say that...</description>
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      <pubDate>Tue, 21 Aug 2018 23:15:30 +0000</pubDate>
      <title>What high-end Chinese shoppers buy in Tokyo: Japanese cosmetics and beauty products, niche brands, luxury items – and lots of them</title>
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      <description>It’s no secret that Tokyo has some of the best shopping in the world. Repeat visitors to the city will have no doubt spent hours walking the streets of Ginza, Aoyama or Harajuku perusing their favourite stores and discovering new ones.
But for those looking to expand their horizons, there are other great finds further afield.
Like any large city, Tokyo is constantly changing, often at a rate that seems to outpace others. This is a good thing, as it means there is always something new to...</description>
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      <pubDate>Sun, 17 Jun 2018 10:00:15 +0000</pubDate>
      <title>Tokyo shopping guide: six lesser known fashion districts bursting with vintage and luxury stores</title>
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      <description>At last month’s Mercedes-Benz Fashion Week Russia in Moscow, one of the most talked about shows was that of menswear brand Artem Shumov.
Buyers and editors alike raved about the designer’s creativity and the quality of both the design and construction of the clothes. But what many didn’t realise was that the collection of sporty suits with playful details was largely inspired by China, which is where Shumov currently makes his home.
How Chinese shoppers helped turnaround of Moscow store Tsum
The...</description>
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      <pubDate>Mon, 14 May 2018 04:45:00 +0000</pubDate>
      <title>Russian fashion designer Artem Shumov on how China is inspiring his new collections</title>
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      <description>Japanese denim is prized around the world as the best quality available, whether it’s raw and rigid or heavily distressed and ultra stretchy. Brands from Uniqlo and Gap to Rag &amp; Bone and 7 for All Mankind all use denim from Japan in their collections. So what is it that makes Japanese denim so special?
The history of denim production in Japan is not a long one, only dating back to the mid-1960s and early ’70s, when jeans became a sought-after fashion item thanks to Hollywood.
Why street style is...</description>
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      <pubDate>Thu, 26 Apr 2018 23:30:00 +0000</pubDate>
      <title>Why Japanese jeans and denim are trending and which labels you should be wearing</title>
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      <description>The latest autumn season of Tokyo Fashion Week was its biggest ever, with nearly 60 shows on the calendar. Brands were showcased from not only across Japan, but also from South Korea, Indonesia, and Europe during the six-day event.
It was the fourth season with Amazon as the title sponsor, and the e-commerce giant continued to draw crowds with its At Tokyo programme, which supports brands being shown that normally would not have taken part in the event.
Japanese beauty brands reassert themselves...</description>
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      <pubDate>Wed, 28 Mar 2018 23:47:05 +0000</pubDate>
      <title>Women’s brands return to Tokyo Fashion Week, with handmade detailing and rich textures the biggest trends</title>
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