https://www.scmp.com/rss/327505/feed en https://assets.i-scmp.com/static/img/icons/scmp-meta-1200x630.png https://www.scmp.com This article originally appeared on ABACUS In 2018, a wave of new Chinese companies sponsored the World Cup in Russia, hoping to use one of the biggest stages in sport to raise their brands. But one of those companies was already the third biggest TV maker in the world: Hisense. Let’s break down an electronics giant you may not have heard of. ​ More than just consumer electronics Hisense started life in 1969 as a factory that made radios. Since then, the company has grown into a behemoth. It... https://www.scmp.com/abacus/who-what/what/article/3028237/chinas-most-popular-tv-brand-hoping-score-goal-high-profile?utm_source=rss_feed https://www.scmp.com/abacus/who-what/what/article/3028237/chinas-most-popular-tv-brand-hoping-score-goal-high-profile?utm_source=rss_feed Tue, 02 Oct 2018 09:49:44 +0000 This article originally appeared on ABACUS Anyone watching the World Cup would see their billboards lining the sides of the football pitches: Adidas, Coca-Cola, McDonald’s; massive global brands. But at Russia 2018, they were be accompanied by other names that may not be as well known: Hisense, Mengniu and Vivo. These Chinese brands were taking advantage of one of the biggest stages in sports to raise their profiles and reach millions of people. Among them was Chinese smartphone maker Vivo,... https://www.scmp.com/abacus/who-what/what/article/3028236/meet-vivo-fifa-world-cup-sponsor-youve-never-heard?utm_source=rss_feed https://www.scmp.com/abacus/who-what/what/article/3028236/meet-vivo-fifa-world-cup-sponsor-youve-never-heard?utm_source=rss_feed Tue, 02 Oct 2018 09:47:27 +0000 The 2018 soccer FIFA World Cup in Rusia is only a couple of months away.  In this factory in southeast China, hundreds of World Cup trophies are being made. Well, the official replicas, anyway.  Find out how it's done. https://www.scmp.com/business/inside-factory-making-replica-world-cups/article/2145172?utm_source=rss_feed https://www.scmp.com/business/inside-factory-making-replica-world-cups/article/2145172?utm_source=rss_feed Tue, 08 May 2018 10:01:47 +0000