https://www.scmp.com/rss/328125/feed Ashley Galina Dudarenok is a China marketing expert, entrepreneur and vlogger. She is the founder of social media agency Alarice and marketing training company ChoZan. She runs the world’s largest vlog about marketing to China @AshleyTalksChina on YouTube. Ashley is the author of two Amazon best sellers "Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media” and “Digital China: Working with Bloggers, Influencers and KOLs”. She has been living in mainland China and... en https://assets.i-scmp.com/static/img/icons/scmp-meta-1200x630.png https://www.scmp.com Mark Zuckerberg’s recent article about Facebook’s future has attracted wide attention. It’s believed that his plan for Facebook as a “privacy-focused messaging and social networking platform” is inspired by WeChat and that the goal is for Facebook to become a similar super app. The fact that he also commented on a re-posting of an 2015 article, suggesting that he should have learned from WeChat earlier, has furthered this theory.  This is not only a new direction for an internet giant that... https://www.scmp.com/comment/insight-opinion/article/3004101/chinas-digital-world-wows-west-and-globalisation-no-longer?utm_source=rss_feed https://www.scmp.com/comment/insight-opinion/article/3004101/chinas-digital-world-wows-west-and-globalisation-no-longer?utm_source=rss_feed Mon, 01 Apr 2019 12:30:10 +0000 Ashley Galina Dudarenok Ashley Galina Dudarenok China’s Evolving Consumers: 8 Intimate Portraits edited by Tom Nunlist Earnshaw Books Since the 1980s, China has risen from 10th to second in the global GDP rankings. The resulting improvement in living standards and greater spending by Chinese consumers has proven a tremendous opportunity for brands both local and global. The country’s own citizens, though, have sometimes struggled to keep up with the pace. But who are Chinese consumers? What are their lives like and what are they looking for?... https://www.scmp.com/culture/books/article/2157567/how-do-chinese-consumers-spend-millennials-nouveau-riche-evolving?utm_source=rss_feed https://www.scmp.com/culture/books/article/2157567/how-do-chinese-consumers-spend-millennials-nouveau-riche-evolving?utm_source=rss_feed Tue, 31 Jul 2018 05:00:37 +0000