https://www.scmp.com/rss/328559/feed en https://assets.i-scmp.com/static/img/icons/scmp-meta-1200x630.png https://www.scmp.com What changes in a country – and what does not change – when it devotes itself to servicing the businesses of other countries? Not long ago, I found myself looking for answers to that question in the busy district of Makati, in the Philippines’ capital Manila, during a meeting with Melvin Legarda and Joseph Santiago, executives at the Business Process Outsourcing Association of the Philippines. The organisation’s mission was to entice foreign businesses to outsource back-office work – such as... https://www.scmp.com/magazines/post-magazine/long-reads/article/2163000/how-call-centres-help-philippines-rebrand-hub?utm_source=rss_feed https://www.scmp.com/magazines/post-magazine/long-reads/article/2163000/how-call-centres-help-philippines-rebrand-hub?utm_source=rss_feed Sun, 09 Sep 2018 00:30:30 +0000