https://www.scmp.com/rss/330260/feed As a lifestyle journalist turned luxury-marketing specialist, Ty Yiu is an insider when it comes to all things luxe. Writing about fashion, timepieces and the finer things in life, Ty shines the spotlight on the movers and shakers of the Chinese luxury industry and its ups and downs. en https://assets.i-scmp.com/static/img/icons/scmp-meta-1200x630.png https://www.scmp.com Hong Kong’s young sportsmen and women are expanding their stardom beyond the arenas. Some of them are using their charisma and gaining strong fan followings online. STYLE takes a look at the city’s top five athletes turned digital influencers. Stephanie Au @stephaniehsau View this post on Instagram How much time I've left? 0.13 sec My decisive second, to be accurate, millisecond. I'm currently 0.13 seconds away from my 100 backstroke Olympic A cut.... https://www.scmp.com/magazines/style/news-trends/article/3089434/stephanie-au-tony-wu-and-3-other-hong-kong-athletes-who?utm_source=rss_feed https://www.scmp.com/magazines/style/news-trends/article/3089434/stephanie-au-tony-wu-and-3-other-hong-kong-athletes-who?utm_source=rss_feed Wed, 17 Jun 2020 23:00:13 +0000 All-new girl pop group The9 rocketed to fame when they won popular Chinese entertainment platform iQiyi’s Youth With You Season 2 on May 30. The nine finalists who won a place in the group were voted for by the public out of 109 contestants on the show, also known as Idol Producer Season 3. Nurtured by celebrity judges including K-pop sensation Lisa of Blackpink fame, Chinese singer-songwriter Cai Xukun, rapper Jony J and Taiwanese singer Ella Chen, the girl group trainees made their debut as... https://www.scmp.com/magazines/style/news-trends/article/3088644/will-the9-c-pop-girl-group-won-iqiyis-hit-reality-show?utm_source=rss_feed https://www.scmp.com/magazines/style/news-trends/article/3088644/will-the9-c-pop-girl-group-won-iqiyis-hit-reality-show?utm_source=rss_feed Fri, 12 Jun 2020 03:00:18 +0000 The line between Chinese celebrities and live streamers continues to blur these days. Luxury brands are expanding their pool of friend-of-the-brand endorsements with top live streamers – Louis Vuitton, for example, tapped both actress Song Jia and “lipstick king” live streamer Li Jiaqi for its much anticipated 520 Chinese Valentine’s Day campaign. Celebrities, actors and singers are jumping on the bandwagon to test out their commercial values on e-commerce platforms, with Yang Mi, Li Xiaolu and... https://www.scmp.com/magazines/style/news-trends/article/3086689/celebrities-yang-mi-li-xiaolu-and-chen-he-sold-face?utm_source=rss_feed https://www.scmp.com/magazines/style/news-trends/article/3086689/celebrities-yang-mi-li-xiaolu-and-chen-he-sold-face?utm_source=rss_feed Fri, 29 May 2020 09:00:25 +0000 May 20 may not mean much for marketers outside China; however, its mandarin pronunciation resembles the words “I love you”, and the date has become yet another Chinese Valentine’s Day, in addition to the Qixi festival in August. As luxury in China becomes one of the first markets in the world to recover from the coronavirus pandemic, the industry’s major players are not wasting any time to capitalise on the special date by launching celebrity-driven digital campaigns to push 520-special capsule... https://www.scmp.com/magazines/style/news-trends/article/3085647/why-gucci-louis-vuitton-prada-and-other-luxury-brands?utm_source=rss_feed https://www.scmp.com/magazines/style/news-trends/article/3085647/why-gucci-louis-vuitton-prada-and-other-luxury-brands?utm_source=rss_feed Fri, 22 May 2020 09:00:13 +0000 Amid the current coronavirus pandemic, major luxury fashion houses based in Europe and North America are far from back to operating at full capacity – assuming they’re even out of lockdown yet. This is likely to delay the arrival of new collection press samples. Even conducting fashion shoots is especially challenging right now, with social distancing policies still in effect in many parts of the world. So the burning question – can virtual reality idols come to rescue and become the solution to... https://www.scmp.com/magazines/style/news-trends/article/3083526/virtual-supermodels-carried-fashion-through-coronavirus?utm_source=rss_feed https://www.scmp.com/magazines/style/news-trends/article/3083526/virtual-supermodels-carried-fashion-through-coronavirus?utm_source=rss_feed Fri, 08 May 2020 12:00:18 +0000 Digital influencers tread in different water during the coronavirus epidemic, balancing the art of entertaining many of their followers while remaining conscious of the ongoing Covid-19 crisis. Some resonate with their homebound followers through stunts like the viral “pillow challenge” – fashioning large pillows into chic at-home ensembles – while others engage with fellow digital influencers in conversations on Instagram Live. Top Chinese digital influencers, however, play things somewhat... https://www.scmp.com/magazines/style/news-trends/article/3082159/how-chinas-top-wechat-weibo-taobao-and-tiktok?utm_source=rss_feed https://www.scmp.com/magazines/style/news-trends/article/3082159/how-chinas-top-wechat-weibo-taobao-and-tiktok?utm_source=rss_feed Thu, 30 Apr 2020 23:00:19 +0000 The Covid-19 pandemic has disrupted fashion week calendars as well as prevented fashion-deprived shoppers from getting their spring/summer style fix thanks to social distancing. Some, however, have taken to the virtual realm to show off their best styles this season, via the quarantine-friendly Animal Crossing: New Horizons. Animal Crossing, produced by Nintendo and available on Switch consoles, is a social simulation game where the player embarks on a journey on a deserted island and creates... https://www.scmp.com/magazines/style/news-trends/article/3081914/how-louis-vuitton-chanel-and-white-are-defying-covid-19?utm_source=rss_feed https://www.scmp.com/magazines/style/news-trends/article/3081914/how-louis-vuitton-chanel-and-white-are-defying-covid-19?utm_source=rss_feed Tue, 28 Apr 2020 22:00:06 +0000 As China continues to show signs of recovery from the coronavirus outbreak, luxury brands are starting to act quickly, hoping to move forward their promotional calendars and entice shopping-deprived, freshly-out-of-quarantine customers before the mark-down season hits. After a dormant period during lockdown, celebrity-driven campaigns are now being released with taglines and messages conscious of the current situation. Positive, feel-good and motivational campaigns are gaining traction online... https://www.scmp.com/magazines/style/news-trends/article/3081390/luxury-brands-are-rushing-lure-chinese-buyers?utm_source=rss_feed https://www.scmp.com/magazines/style/news-trends/article/3081390/luxury-brands-are-rushing-lure-chinese-buyers?utm_source=rss_feed Fri, 24 Apr 2020 12:00:07 +0000 As Wuhan’s near three-month lockdown finally eases, China has started to show signs of recovery from the Covid-19 epidemic. How soon will it take for the much-awaited “revenge spending” to kick in and save the luxury market in China. The term, first coined in China, refers to a situation where shopping-deprived consumers embark on spending sprees after quarantines and social distancing. While foot traffic begins to increase at physical stores, will the sentiment of spenders bounce back soon... https://www.scmp.com/magazines/style/news-trends/article/3080241/revenge-spending-new-fever-post-covid-19-hermes?utm_source=rss_feed https://www.scmp.com/magazines/style/news-trends/article/3080241/revenge-spending-new-fever-post-covid-19-hermes?utm_source=rss_feed Fri, 17 Apr 2020 08:00:15 +0000 If you haven’t heard of Luo Yonghao before his Douyin live stream debut on April 1, you are probably not alone. Luo, however, has been a serial founder, speaker and controversial internet sensation in China for a while now. Douyin live stream e-commerce 5 of Mukesh Ambani’s surprising habits Luo has been making news headlines recently for the exponential result of his Douyin e-commerce live stream debut – for good reasons, too. During a three-hour live stream, Luo managed to sell a variety of... https://www.scmp.com/magazines/style/news-trends/article/3079251/who-luo-yonghao-chinas-once-broke-entrepreneur-who-sold?utm_source=rss_feed https://www.scmp.com/magazines/style/news-trends/article/3079251/who-luo-yonghao-chinas-once-broke-entrepreneur-who-sold?utm_source=rss_feed Tue, 14 Apr 2020 00:00:08 +0000 Partnering with Tmall, the first digital Shanghai Fashion Week went out with a bang on March 30. During a seven-day event running from March 24 to March 30, more than 150 brands and more than 10 buyer shops and platforms joined the e-commerce extravaganza. STYLE takes a look at the winners as fashion labels jump on the live streaming bandwagon in China, and examines who is trending for the wrong reasons. Fashion Week on Cloud, is it image-driven or sales-driven? In the first three hours since... https://www.scmp.com/magazines/style/news-trends/article/3078263/louis-vuittons-live-streams-shanghai-fashion-week-tmall?utm_source=rss_feed https://www.scmp.com/magazines/style/news-trends/article/3078263/louis-vuittons-live-streams-shanghai-fashion-week-tmall?utm_source=rss_feed Fri, 03 Apr 2020 06:06:33 +0000 China’s luxury sector has remained closely intertwined with the latest developments with coronavirus over the past week, despite the fact that Europe and the US are the new hotspots for the pandemic. The challenging business climate has propelled the luxury sector to look at how it can use new – socially distant – channels to boost both revenue and positive PR. STYLE puts luxury in China over the past week under the spotlight. Shanghai Fashion Week partners with Tmall The Press Conference for... https://www.scmp.com/magazines/style/luxury/article/3077241/how-luxury-sector-engaging-chinese-customers-social-distance?utm_source=rss_feed https://www.scmp.com/magazines/style/luxury/article/3077241/how-luxury-sector-engaging-chinese-customers-social-distance?utm_source=rss_feed Fri, 27 Mar 2020 07:00:16 +0000 As the coronavirus global pandemic, the virus known as SARS-coV-2, starts to slowly subside in China, people are starting to resume business as usual. The luxury sector, however, is still hurting from the tremendous drop in sales. STYLE examines which companies are on the rise and which are trending for the wrong reasons. How luxury brands are adapting to post-coronavirus China Prada joins Tmall Italian fashion brand Prada is the latest international luxury label to join Tmall. The brand, which... https://www.scmp.com/magazines/style/luxury/article/3076083/disneys-mulan-postponed-prada-joins-tmall-and-lipstick-king?utm_source=rss_feed https://www.scmp.com/magazines/style/luxury/article/3076083/disneys-mulan-postponed-prada-joins-tmall-and-lipstick-king?utm_source=rss_feed Fri, 20 Mar 2020 08:00:09 +0000 K-drama stars and their stylists love mixing and matching international labels with home-grown fashion brands on set. Thanks to the exposure in K-drama hits from My Love From The Star to Her Private Life and Crash Landing On You, Korean fashion brands are quickly grabbing attention both at home and overseas. Check out the five South Korean fashion brands that have been frequently featured in K-drama hits. Korea’s ‘Queen of Melodrama’: Crash Landing on You star Son Ye-jin Avou... https://www.scmp.com/magazines/style/news-trends/article/3052102/k-drama-stars-crash-landing-yous-son-ye-jin-and?utm_source=rss_feed https://www.scmp.com/magazines/style/news-trends/article/3052102/k-drama-stars-crash-landing-yous-son-ye-jin-and?utm_source=rss_feed Tue, 25 Feb 2020 01:00:09 +0000 Well, it’s finally over. The finale for Crash Landing On You has aired and the series has ended. The TV drama about a South Korean heiress and an army officer in North Korea, with its nail-biting plot, high-fashion wardrobe and hot, young stars, has gained fans domestically as well as overseas. What will these fans watch now that it’s all over? In case you’re one of the Crash fans suffering from withdrawal, here are six K-dramas you can binge on Netflix while waiting for the next season. Secret... https://www.scmp.com/magazines/style/news-trends/article/3050712/after-crash-landing-you-6-k-dramas-catch-netflix-now?utm_source=rss_feed https://www.scmp.com/magazines/style/news-trends/article/3050712/after-crash-landing-you-6-k-dramas-catch-netflix-now?utm_source=rss_feed Mon, 17 Feb 2020 01:00:20 +0000 Gucci is undoubtedly one of the leaders in the luxury industry when it comes to appealing to millennials. The brand doubled its sales in 2018 and consumers under 35 years old accounted for over half of those sales. According to Kering, Gucci’s sales continued to grow in the first quarter of 2019 with revenue up 24.6 per cent. via GIPHY Creative director Alessandro Michele calls this millennial fan base the “Gucci Gang”, and the brand has tailored its strategy to attract more followers to this... https://www.scmp.com/magazines/style/fashion-beauty/article/3017699/now-you-can-try-guccis-ace-sneakers-using-augmented?utm_source=rss_feed https://www.scmp.com/magazines/style/fashion-beauty/article/3017699/now-you-can-try-guccis-ace-sneakers-using-augmented?utm_source=rss_feed Mon, 08 Jul 2019 07:54:30 +0000 If you are looking for a crash course on “China’s most popular stars of the year”, then play the re-run of the television show Chunwan on a loop. The annual gala produced by CCTV on the eve of the Lunar New Year festival features celebrities who are regarded not only as the creme-de-la-creme of the nation’s show business royalty, but also people with images that are the most positive and – for lack of a better phrase – “politically correct”. The 2019 edition of Chunwan, which aired on February... https://www.scmp.com/magazines/style/news-trends/article/2186148/why-chinas-chunwan-lunar-new-year-tv-show-matters-luxury?utm_source=rss_feed https://www.scmp.com/magazines/style/news-trends/article/2186148/why-chinas-chunwan-lunar-new-year-tv-show-matters-luxury?utm_source=rss_feed Fri, 15 Feb 2019 02:02:35 +0000 You would think that only months after Dolce & Gabbana’s notorious “chopstick” campaign, the luxury world would quickly up its game while hopping onto the “Golden week” bandwagon of Lunar New Year, yet not all have quite figured out their way to the Chinese appetite or wallet. Luxury brands shake off old-fashioned airs to attract youth – it’s paying off According to the Chinese Ministry of Commerce, sales at restaurants and shopping malls reached 926 billion yuan (US$137.19 billion) during last... https://www.scmp.com/magazines/style/fashion-beauty/article/2184227/lunar-new-year-campaigns-whos-got-it-right-and-whos?utm_source=rss_feed https://www.scmp.com/magazines/style/fashion-beauty/article/2184227/lunar-new-year-campaigns-whos-got-it-right-and-whos?utm_source=rss_feed Sat, 02 Feb 2019 02:00:00 +0000