https://www.scmp.com/rss/330711/feed The latest news, analysis and opinion on Supreme. In-depth analysis, industry insights and expert opinion. en https://assets.i-scmp.com/static/img/icons/scmp-meta-1200x630.png https://www.scmp.com Samsung became the laughing stock of China this week after it announced a product collaboration with Supreme on Monday. Except it wasn’t that Supreme, the one based in New York known for its wildly hyped street apparel and once-in-a-blue-moon product drops. This Supreme is Supreme Italia, a legally established company that has the right to sell its clothing under the brand name in Italy, and now China. The “real” New York Supreme, however, does not have the right to sell in China, but that... https://www.scmp.com/culture/delicious-irony-supreme-raging-fake-supreme/article/3000312?utm_source=rss_feed https://www.scmp.com/culture/delicious-irony-supreme-raging-fake-supreme/article/3000312?utm_source=rss_feed Sat, 15 Dec 2018 08:25:37 +0000