https://www.scmp.com/rss/502204/feed Jiaqi Luo is a writer based in Milan. She writes about fashion and style in contemporary China. Her work has appeared in Jing Daily, The Business of Fashion China, and The Luxury Conversation. en https://assets.i-scmp.com/static/img/icons/scmp-meta-1200x630.png https://www.scmp.com Walk through the streets of Shanghai, Seoul, or Tokyo, and you’ll likely find billboards featuring men with delicate facial features, dewy skin, visible makeup, and a youthful, androgynous look. Often, they’re advertising cosmetics or skin care products. In recent years, Asia—and China in particular—has seen a boom in young male brand ambassadors. Pop idols such as Wang Yibo and Liu Haoran have been featured on ads for women’s facial masks and night creams. Li Jiaqi, a fast-talking salesman... https://www.scmp.com/culture/wang-yibo-li-xian-and-li-jiaqi-why-men-are-new-faces-womens-beauty-ads-china/article/3111486?utm_source=rss_feed https://www.scmp.com/culture/wang-yibo-li-xian-and-li-jiaqi-why-men-are-new-faces-womens-beauty-ads-china/article/3111486?utm_source=rss_feed Thu, 26 Nov 2020 09:56:58 +0000 The picture looks like it could have been taken at the Ritz-Carlton in Hong Kong. A young woman is seated on a white king-size bed on the very top floor of a building in the middle of downtown. She has a view of the entire city skyline, as she gazes out toward the endless expanse. Except it’s not the Ritz-Carlton. It’s not even in Hong Kong. The room is in a cafe in Shenzhen, a city just north of Hong Kong, and it’s not just any cafe. For the price of a coffee and then some, people can pose in... https://www.scmp.com/culture/instagram-chinese-fake-photo-cafe/article/3039476?utm_source=rss_feed https://www.scmp.com/culture/instagram-chinese-fake-photo-cafe/article/3039476?utm_source=rss_feed Tue, 26 Nov 2019 15:13:40 +0000 Guochao (国潮), literally “national hip,” is the latest buzzword in the Chinese fashion world. The term initially referred to specific homegrown streetwear brands but now encompasses any Chinese aesthetic that counters style references from the West. That includes heritage brands like Feiyue, Li-Ning, and Warrior, apparel makers that were once popular in the 1970s and ’80s but overtaken by foreign brands like Nike and Adidas because of their global prestige. Now, Chinese youngsters wear guochao as... https://www.scmp.com/culture/made-in-china-guochao-hipster/article/3027942?utm_source=rss_feed https://www.scmp.com/culture/made-in-china-guochao-hipster/article/3027942?utm_source=rss_feed Wed, 18 Sep 2019 14:26:53 +0000