https://www.scmp.com/rss/502218/feed The latest news, analysis and opinion on Feiyue. In-depth analysis, industry insights and expert opinion. en https://assets.i-scmp.com/static/img/icons/scmp-meta-1200x630.png https://www.scmp.com They’re the go-to shoes of skateboarders, Shaolin monks, and Orlando Bloom. For years, the Chinese sneaker brand Feiyue has been a favorite of kung fu artists and street artists alike, spawning collaborations with Céline, Marvel, and Swarovski. English model Poppy Delevingne once told W Magazine that she “lived” in the sneakers.     The shoes date back to the Mao era, and for a long time, they were seen in China as a cheap alternative to higher-quality foreign brands. But they inadvertently... https://www.scmp.com/culture/inside-feiyue-shoe-factory-china/article/3032865?utm_source=rss_feed https://www.scmp.com/culture/inside-feiyue-shoe-factory-china/article/3032865?utm_source=rss_feed Mon, 14 Oct 2019 10:55:02 +0000 Guochao (国潮), literally “national hip,” is the latest buzzword in the Chinese fashion world. The term initially referred to specific homegrown streetwear brands but now encompasses any Chinese aesthetic that counters style references from the West. That includes heritage brands like Feiyue, Li-Ning, and Warrior, apparel makers that were once popular in the 1970s and ’80s but overtaken by foreign brands like Nike and Adidas because of their global prestige. Now, Chinese youngsters wear guochao as... https://www.scmp.com/culture/made-in-china-guochao-hipster/article/3027942?utm_source=rss_feed https://www.scmp.com/culture/made-in-china-guochao-hipster/article/3027942?utm_source=rss_feed Wed, 18 Sep 2019 14:26:53 +0000 It’s the go-to footwear of Shaolin monks and kung fu practitioners. For nearly a century, the plimsolls of Chinese sneaker brand Feiyue have been coveted for their comfort, flexibility, and price (a pair still retails in China for about $3 to $8). The shoes’ history dates back to the 1920s, when a tire company in Shanghai decided to use its excess rubber to make footwear. They quickly became popular with athletes and martial arts practitioners, who found the shoes functional and light. They... https://www.scmp.com/culture/feiyue-shaolin-sneakers/article/3018193?utm_source=rss_feed https://www.scmp.com/culture/feiyue-shaolin-sneakers/article/3018193?utm_source=rss_feed Thu, 11 Jul 2019 09:27:46 +0000