https://www.scmp.com/rss/502283/feed Presented by China Film Insider, China Brand Insider (CBI) is a business publication featuring original content, case studies, and takeaways from the latest Chinese-language news on the relationship between brands and entertainment in China. Visit China Film Insider website to sign up for CBI newsletter and stay up-to-date with the latest brand integration intelligence. en https://assets.i-scmp.com/static/img/icons/scmp-meta-1200x630.png https://www.scmp.com This article was originally written by Sky Canaves for China Brand Insider. Among the many brands featured so far on the three seasons of iQiyi’s hit The Rap of China, the one that arguably benefited the most was not an official sponsor, and did not pay to have its wares placed on the series. The American streetwear label Supreme, favoured by lead celebrity judge Kris Wu and contestants on the show, has gone from being a little-known name to an iconic must-have brand for young Chinese since the... https://www.scmp.com/magazines/style/news-trends/article/3038883/will-fourtry-do-fashion-what-rap-china-did-hip-hop?utm_source=rss_feed https://www.scmp.com/magazines/style/news-trends/article/3038883/will-fourtry-do-fashion-what-rap-china-did-hip-hop?utm_source=rss_feed Sun, 24 Nov 2019 04:00:15 +0000 Branded films require a delicate balance between telling a compelling story and promoting a brand’s commercial interests. In some cases, the story may fail to feature the brand in a significant way, leaving viewers struggling to make a strong connection between what they see on screen and the company behind it. More commonly, however, the brand is overemphasised, lending an overly “commercial” quality to the viewing experience. After gaining a lot of attention in China in the early part of this... https://www.scmp.com/magazines/style/news-trends/article/3036235/apple-peppa-pig-best-brand-videos-made-china-decade?utm_source=rss_feed https://www.scmp.com/magazines/style/news-trends/article/3036235/apple-peppa-pig-best-brand-videos-made-china-decade?utm_source=rss_feed Mon, 04 Nov 2019 09:00:14 +0000 With around 60 per cent of the Chinese population now living in cities, “urban drama” (都市剧) is one of the country’s most popular genres of television and streaming series, appealing to the aspirations of an increasingly large demographic. Fashion increasingly plays a role in defining the characters of these shows – from high-powered lawyers in formal business attire to energetic young women in bright styles. But in a new crop of dramas, high-end fashion takes centre stage in its own right. The... https://www.scmp.com/magazines/style/celebrity/article/3031538/brand-packed-tv-drama-return-world-you-sold-high-fashion?utm_source=rss_feed https://www.scmp.com/magazines/style/celebrity/article/3031538/brand-packed-tv-drama-return-world-you-sold-high-fashion?utm_source=rss_feed Sat, 05 Oct 2019 04:00:07 +0000