https://www.scmp.com/rss/502662/feed He Jiaxun is head of the Institute for Nation(al) Branding Strategy at East China Normal University and concurrently the Chinese dean of the university's Asia-Europe Business School. en https://assets.i-scmp.com/static/img/icons/scmp-meta-1200x630.png https://www.scmp.com The Covid-19 outbreak has delivered a one-two punch to China’s economy. Many businesses agonising over the financial difficulties caused by the pandemic are banking on the internet to turn things around. Some firms see the internet as a mere substitute for offline sales and distribution channels. More farsighted firms develop internet-based products and services, carving out a niche on the back of a new business model that they hope will thrive in the post-pandemic world. Better still, a few... https://www.scmp.com/comment/opinion/article/3077417/chinas-coronavirus-hit-companies-internet-can-be-much-more-just?utm_source=rss_feed https://www.scmp.com/comment/opinion/article/3077417/chinas-coronavirus-hit-companies-internet-can-be-much-more-just?utm_source=rss_feed Wed, 01 Apr 2020 19:00:13 +0000 Shifting China’s growth model has been imperative for the country’s leadership amid a slowing economy and the trade war with the United States. Encouraging brand building could be the linchpin of this endeavour. The significance of brands in a knowledge-driven economy has never been lost on Beijing’s top cadres. As early as June 2016, the State Council issued a landmark document hailing the “pioneering” role of brands in facilitating supply-demand structural reforms. This marked the beginning of... https://www.scmp.com/comment/opinion/article/3035259/while-huawei-and-xiaomi-have-had-global-success-building-made-china?utm_source=rss_feed https://www.scmp.com/comment/opinion/article/3035259/while-huawei-and-xiaomi-have-had-global-success-building-made-china?utm_source=rss_feed Wed, 30 Oct 2019 17:00:12 +0000