https://www.scmp.com/rss/503121/feed en https://assets.i-scmp.com/static/img/icons/scmp-meta-1200x630.png https://www.scmp.com The identities of many luxury fashion brands are formed from the conceptual leadership of their founders. These histories and stories provide the foundations for the modern brands’ strategic directions. However, the old rules are less relevant now, as Ian Rogers, chief digital officer at LVMH, explains. “The luxury business is still a business of the previous century. This century is a complete and wholesale change. It will be defined by the way human beings have been connected via the internet;... https://www.scmp.com/magazines/style/tech-design/article/3045208/virtual-reality-shopping-ai-store-assistants-branded?utm_source=rss_feed https://www.scmp.com/magazines/style/tech-design/article/3045208/virtual-reality-shopping-ai-store-assistants-branded?utm_source=rss_feed Sun, 12 Jan 2020 04:00:10 +0000